Ad-supported Content Services (Part 2): Sizing the Market

Ad-supported Content Services (Part 2): Sizing the Market - Movies

Product Type: Market Research Report
Published by: Generator Research Limited
Published: February 2008
Product Code: R625-1295

Description

This report is the second in a 3-part series focused on ad-supported content services. In this report we look at the $50 billion that was spent in 2007 by North Americans and Western Europeans on movie DVDs (rental and at retail). The report sizes and forecasts the total service revenue for the emerging category of ad-supported movie services.

Table of Contents

Synopsis: Subject Area; Report Content; Key Benefits; Relevance; Who Should Read this Report?
Executive Summary: DVD Market: Overview; Market Saturation; Towards a New Format: Blu-ray or Digital?; Quality; Convenience
Digital Distribution: Movies: Total Viewing Time - DVD Movies; Proportion of Viewing Time that could be Ad-supported; Movie Piracy & Service Positioning
Advertising: Benchmarking Movie Viewing Time; Sizing the Ad-supported Movie Market
Market Development: Market Barriers; Timing
Method of Serving Advertisements: User Experience; Ad Formats; More Engaging Video Ads; Interactive Ads; Service Portal Implementation; IPTV Solution (e.g. Microsoft Media Center PC/Mediaroom); Conventional PC; An Alternative Approach; Mobile Ad Delivery; Achievable Ad Revenue

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