Product Type: Market Research Report
Published by: Generator Research Limited
Published: February 2008
Product Code: R625-1296Description This report reviews the emergence of a new category of digital content services that are provided for free, but where service providers and rights owners make money by sharing advertising revenue. The report profiles six companies, mentions seven others and identifies the key success criteria for a successful ad-supported content service.Table of Contents - Synopsis
- Subject Area
- Report Content
- Key Benefits
- Relevance
- Who Should Read this Report?
- Contributors
- Executive Summary
- Ad-supported Music Services
- Other Ad-supported Content Services
- Key Success Criteria: Ad-supported Content Services
- Blyk
- Offer
- Ad Volumes: Consumer Acceptability
- Advertising Formats
- Campaign Results
- User Targeting
- Repurposing Agency Creative
- Subscriber Growth
- Commercial Aspects
- Pandora
- Business Aspects
- Royalty Rates
- Future Plans
- Media Approach
- Imeem
- Service Operation
- On-demand Licenses
- Major Labels
- Indie Labels
- Advertising
- Media Strategy
- Revenue Share
- User Base
- Unique IP Addresses
- Rate of New User Registrations
- Music Catalogue
- Content Delivery System
- Widgets
- SpiralFrog
- Target Market
- User Experience
- Music
- Advertisements
- Catalogue
- Renewable User Licenses & Service Differentiation
- Ad Targeting
- Publisher Database
- License Agreements
- Business Aspects
- Proposition to Advertisers
- gBox
- Current Service
- Tumri
- Context
- Platform Description
- Message Targeting
- Template-based Approach
- Distribution of Entertainment Content
- Other Developments
- Widget Ad Platforms: Clearspring and Gigya
- Filmed Entertainment: BT, Joost, BSkyB
- Gaming
- Key Success Criteria
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