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Rethinking Music Rights - A New Model for the Digital Economy

Product Type: Market Research Report
Published by: Generator Research Limited
Published: October 2006
Product Code: R625-1550
Description
  • Traditional Publishing Model
  • New Publishing Model
  • Music Rights
  • Purchasing Music Rights
  • Royalty Distribution
  • Music Licensing
It is clear that digital music is transforming the structure and operation of the recorded music industry. But so far the music publishing industry has been relatively unaffected. Will this remain the case? This report analyses one way in which digital music could change the way the music publishing industry works.

The increasing overlap between the music industry and the strategic paths being followed by companies like ebay, MySpace, YouTube, Yahoo! and Google provide important clues as to the type of changes that could take place.

For example, if the recorded music industry has been transformed by the digital commercialisation of its core asset - the sound recording rights - then we should ask how the music publishing industry could be transformed if its core asset, the underlying music rights, were commercialised digitally.

One type of transformation would involve the creation of a new asset class, music rights, which could be traded in an online, regulated marketplace. ‘Rightsholders’ could enjoy a capital gain as the value of their investment increased, in a similar way how stockholders and bondholders can enjoy capital gains as their investments increase in value.

The report describes how such an online market could be set up and how it might operate. In addition, just as there is a ‘long tail’ when it comes to selling music, there is a ‘long tail’ when it comes to commercialising music and so the report also describes a new online music licensing regime which would work hand-in-hand with the online music rights marketplace.
Table of Contents

INTRODUCTION

FOCUS

RATIONALE

Traditional Music Publishing Regime

New Music Publishing Regime

RIGHTSMARKET

SCENARIO 1: REGISTER MUSIC

Original Works

Categorisation

Contracts

SCENARIO 2: LICENSE MUSIC

Search and Discovery Process

License Review

Royalty Negotiation Mechanism

License Application

License Issue

Commercialisation

SCENARIO 3: BUY RIGHTS - FINANCIAL INVESTOR

Joint Ownership of Music Rights

Majority Control

Voting Rights

Royalties

SCENARIO 4: ROYALTY DISTRIBUTION

Royalty Collection

Royalty Distribution

Public Reporting

Aggregate Value: Market Index
Ordering and More Information
Price and Delivery Options


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