Marlin: A New DRM - A Real Alternative to Windows Media?: Industry Report

Marlin: A New DRM - A Real Alternative to Windows Media?

Product Type: Market Research Report
Published by: Generator Research Limited
Published: June 2006
Product Code: R625-22208

Description

Market Requirements
Technical Outline
Route to Market
Market Scenarios
Rival DRMs
Recent Developments

Led primarily by InterTrust, a company jointly owned by Sony and Philips, Marlin is an open DRM aimed primarily at the consumer electronics market.

Like or loathe it, DRM has become a fact of life for those working in the digital entertainment industry: would-be service providers will get nowhere without an acceptable DRM solution and consumers are becoming increasingly intolerant of DRM implementations which are overly restrictive.

This means that is it important for all parts of the digital media value chain to understand the significance of the latest developments in DRM, especially major initiatives like Marlin.

Accordingly, this report has been prepared to provide digital media professionals with a clear understanding of the essence of Marlin and a solid appreciation of the issues involved in turning what is currently little more that a comprehensive set of specifications into a major commercial success.

The report first outlines the key requirements being placed on DRM vendors by content owners, brands, service providers and consumers.

Next, drawing upon extended interviews with executives at InterTrust, the report then identifies the unique technical differentiator of Marlin and its significance for service providers and consumers.

But while the technical aspects are important, clever algorithms and novel IP will not be enough to guarantee success.

Therefore, the report also presents a detailed review of the possible routes to market for Marlin by looking at the essential stages along the commercialisation path within the context of various market development scenarios.

Each scenario assumes a different set of outcomes for key market uncertainties such as the digital entertainment strategies of internet brands like MySpace, Google and Yahoo!, how OMA DRM V2.0 and Microsoft Vista might evolve and wild card factors such as regulatory intervention by the EU.

Table of Contents

MARKET REQUIREMENTS: DRM: CONSUMERS; CONTENT OWNERS AND SERVICE PROVIDERS; NEW VISION FOR DRM
MARLIN: OVERVIEW; TECHNOLOGY: KEY CONCEPTS
ROUTE TO MARKET: ADOPTION BY DEVICE VENDORS; ADOPTION BY SERVICE PROVIDERS; ADOPTION BY CONTENT PROVIDERS
MARKET DEVELOPMENT SCENARIOS: MARKET UNCERTAINTIES; MODELING PROCESS: SCENARIOS

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