Digital Music Adoption: Roadblock Ahead - Analysis, Scenarios and Solutions:

Digital Music Adoption: Roadblock Ahead - Analysis, Scenarios and Solutions

Product Type: Market Research Report
Published by: Generator Research Limited
Published: November 2006
Product Code: R625-28213

Description

Problem Description: Adoption
3 Scenarios and 6 Variants
Market Forces vs. Regulation
Media Portability
In-depth Analysis
Solutions

Based on current trends, the future supply of digital music will be controlled by a relatively small number of companies who operate incompatible technology platforms. Apple, the first player to enter the market, will soon be joined by Microsoft and other companies are also likely to enter the fray - players like Nokia, Sony, Samsung and maybe Yahoo!

The critical question facing industry executives today is what effect this will have on the development of the market? For instance, as consumers buy more and more digital music, they will become increasingly locked into their chosen platform. Maybe these people will retreat from digital music when they realise the costs and problems involved in switching vendors? Worse, such problems may mean that large segments of the market will not be interested in buying digital music at all.

A strategic “deep dive,” this report analyses this problem in detail using a range of market development scenarios that include three major options and six variations. For each scenario, the report paints a vivid picture of how the interoperability problem could be solved. Detailed explanations are provided of each scenario, its strategic viability and the most likely outcome. The report concludes by comparing all seven market development paths and identifying two basic outcomes, one of which is far more likely than the other.

This report, which is the first in a series looking at digital music adoption, is a must-read for every executive who wants to understand how serious the interoperability problem is, what the solutions are and how digital music can avoid ending up as a failed format.

Table of Contents

CONTENTS
INTRODUCTION: REPORT OUTLINE; BACKGROUND
MARKET SCENARIOS: SCENARIO 1: PLATFORM SILOS; SCENARIO 2: FULL INTEROPERABILITY; SCENARIO 3: MEDIA PORTABILITY
CONCLUSION

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