Mobile Advertising Revisited (Part 1): Industry Report

Mobile Advertising Revisited (Part 1)

Product Type: Market Research Report
Published by: Generator Research Limited
Published: March 2007
Product Code: R625-291

Description

This report offers a clear analysis of the emerging mobile advertising market by explaining what’s on offer for advertisers and profiling two contrasting technology platforms that are being used by mobile operators and third parties to create viable mobile advertising sales points.

Key Topics:

Benefits to Advertisers & Agencies
Market Developments & Analysis
Platform Review 1: Amobee
Platform Review 2: Nokia Ad Service
Different Types of Mobile Ad Inventory
Mobile Ad Formats

Please Note: This report is sold as GSL only.

Table of Contents

EXECUTIVE SUMMARY
MARKET DEVELOPMENTS
PROPOSITION TO ADVERTISERS
MOBILE ADVERTISING: UNIQUE BENEFITS: Click-through Rates; User Targeting; Location
CHANNEL CHARACTERISTICS: SPECIAL CONSIDERATIONS: Mobile Ad Formats; Mobile Ad Inventory; Sales Points: ‘On-portal’ vs. ‘Off-portal’; PLATFORM DESCRIPTIONS
AMOBEE
AD-FUNDED MOBILE SERVICES: Service Concept; User Experience; User-generated Content: Advertiser Beware!; Market Sizing
AD-FUNDED MOBILE CONTENT: Mobile Downloads and Application Software; Mobile TV - Description; Mobile TV - Consumer Reaction
NOKIA AD SERVICE
AD NETWORK: PUBLISHER SELECTION CRITERIA
USER TARGETING: On and Off-portal Approaches; Serving Targeted Ads on Off-portal Mobile Sites
DATA CHARGES: Off-portal Sales Points; On-portal Sales Points

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