Ad-supported Content Services (Part 3): Sizing the Market

Ad-supported Content Services (Part 3): Sizing the Market - Music

Product Type: Market Research Report
Published by: Generator Research Limited
Published: March 2008
Product Code: R625-356

Description

The third in a three-part series, this report is focused on the emerging market for 'ad-supported music downloads' which includes services like We7 and SprialFrog. The report calculates what this market could eventually be worth in North America and Western Europe.

Table of Contents

Synopsis: Subject Area; Report Content; Key Benefits; Relevance; Who Should Read this Report?
Executive Summary: Introduction; Methodology: Hypothesis; Implications; Benchmarking Achievable Ad Revenues; Multi-channel, Multi-screen
Addressable Market: Reason 1: Strapped for Cash; Reason 2: Interested in Music; Reason 3: Propensity to Obtain Pirated Music; Result: Addressable Market
Time Spent Listening to Music: Ad Revenue per Listening Hour; Market Value: Ad-supported Music; Annual Service Revenues; Trade Revenues: Record Labels; Incremental Revenue; Other Types of Ad-supported Music Service

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