Industry Research Reports and Market Analysis at MindBranch.com
  

Online Advertising: An Opportunity for the Music Industry?

Product Type: Market Research Report
Published by: Generator Research Limited
Published: November 2006
Product Code: R625-45
Description
This report analyses the extent to which record labels could enjoy a new revenue stream by placing ads on the websites of their artists. Three different business strategies are described and contrasted in detail.
Table of Contents
CONTENTS




INTRODUCTION




BUSINESS MODEL 1

DESCRIPTION

ADVANTAGES

DISADVANTAGES

Competition

Volume

Audience Targeting

Realising the Premium

CONCLUSIONS




BUSINESS MODEL 2

USER TARGETING

User Identification: Cookies vs. User Registration

User Profiling Information

USER PROPOSITION

Requirements

Relationship to Other Propositions

Ad Reach

USER EXPERIENCE

Marketing and Registration

Transaction Handling




BUSINESS MODEL 3

CREDIT VISIBILITY

CREDIT VALUE

Ads Are Played After Download

Points System: Loyalty Program




CONCLUSION
Ordering and More Information
Price and Delivery Options


MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence.