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Digital Media Kiosks Turning - Disappointment into Success

Product Type: Market Research Report
Published by: Generator Research Limited
Published: October 2006
Product Code: R625-459
Description
  • Case Study 1: Starbucks (U.S.)
  • Case Study 2: MediaPort (Australia)
  • Case Study 3: Inspired Broadcast Networks (UK)
  • Key Learnings
  • Category Analysis
  • Future Evolution: Products and Markets
The idea that entertainment retailers can be successful selling digital media from in-store kiosks seems dubious to many in the industry. According to the market consensus, the future of entertainment retail lies online, not at bricks and mortar stores, and so companies pursing a kiosk strategy are simply off-trend and going nowhere. In this view of the market, kiosks are widely regarded as a dead end.

But our research shows that the outlook for kiosks could be a lot brighter than the consensus suggests. For instance, the product and service scenarios that could be enabled by future deployments of wireless-enabled ‘smart kiosks’ are truly compelling and would allow the category to emerge as a viable channel for entertainment retail, especially music.

This report explains why and how.

We review the results of three kiosk implementations in Australia, the UK and the U.S. These three deployments range from having enjoyed undeniable success to having been plagued with teething troubles and disappointment. Although the three case studies are very different, they carry a common message which allows the report to define a roadmap for how the category could develop.

The report explains a range of value-added enhancements that could be made to existing kiosk deployments and describes a number of major new developments that would move the category from its current niche into a mainstream offer that has mass appeal.
Table of Contents

INTRODUCTION

CASE STUDIES

STARBUCKS HEAR MUSIC COFFEE HOUSES

MEDIAPORT ENTERTAINMENT

User Operation

DRM

Deployment Experience

Selling Positioning and Promotion

INSPIRED BROADCAST NETWORKS

Pay to Play: Digital Jukeboxes

Pay to Own: Download Kiosks

ANALYSIS

PRINCIPLES: EXPANSION OF RETAIL MARKET

KEY LEARNING: EXISTING KIOSK DEPLOYMENTS

FUTURE EVOLUTION

Different Deployment Strategies

Value-added Services: Music Discovery

Putting it all Together

CLOSING COMMENTS

UNJUSTIFIED BAD PRESS

ASSESSMENT CRITERIA: NEW CATEGORIES
Ordering and More Information
Price and Delivery Options


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