Product Type: Market Research Report
Published by: ValueNotes Database Pvt. Ltd.
Published: May 2009
Product Code: R660-24Description The report price is inclusive of 12 company profiles
In recent times, corporations, educational institutions and governments have started re-examining the way training and education are imparted. e-learning has now become a crucial part of their strategy to deliver knowledge. But maintaining e-learning systems within the organization equals more costs. The solution? Outsource, and don’t look back - more international organizations, realizing cost advantages, are moving from dealing with local e-learning service providers to directly approaching Indian companies.
Revenues from the Indian e-learning offshoring industry stand at approximately USD 341 million at the end of calendar year 2008. While the economic recession will impact the growth in the industry for the next 6-8 quarters, the market will recoup and grow much faster, until 2012. Taking these factors into account, our estimates suggest that the e-learning offshoring industry will grow at a CAGR of 15% till 2012, though growth will be more subdued till 2010. ValueNotes estimates the market size to touch $603 million by the end of calendar year 2012.
e-learning has several processes that can be outsourced, which we have grouped into the following buckets - content (development and repurposing), technology (tools to create, deliver and support content), and services (consulting and support services). Their current levels of offshoring and the opportunities for the future have been discussed in the report.
Today, the Indian e-learning outsourcing industry consists of both, third-party providers and offshore delivery centers of international e-learning providers and consulting firms. Apart from pure-play e-learning firms, companies from fields such as IT, BPO, publishing and domestic retail education have made a foray into the market, mostly in the last decade. Given the fragmented nature of the Indian industry, ValueNotes estimates that there are no more than 35 e-learning providers who have more than 100 employees. There are well over a hundred other smaller providers in this space.
We have grouped the service providers in the Indian e-learning industry based on their service capabilities and maturity. Our analysis has thrown up 4 distinct clusters, including the market leaders - the pioneers. It is their movements that will determine the strategic direction for the rest of the players in the industry in the next 4 years.
The ValueNotes report, titled ‘e-learning Outsourcing 2009: Advantage India’, presents the competitive landscape of providers in the e-learning space in the country. It features in-depth insights and analysis, including the competitive standing of India as an outsourcing destination, the services being outsourced, the client markets, and providers and their strategies for the future. Key market trends are also discussed, in light of certain opportunities and challenges - including the implications of the global economic slowdown on the industry.
This report will help:
- Corporates and academic institutions who are looking to outsource / offshore their e-learning requirements
- e-learning providers to assess their competitive environment
- International providers looking for Indian partners
- Outsourcing consultants to evaluate and compare the offerings of Indian providers
- Researchers and academicians looking for detailed information on e-learning outsourcing
The report is based on secondary information as well as extensive interviews with a number of e-learning service providers in India.Table of Contents - 1. Executive Summary
- 2 Introduction
- 2.1 Definition
- 2.2 Key Components of e-learning
- 2.2.1 Content - key to learning
- 2.2.2 Technology - the enabler
- 2.2.3 Services - the value-add
- 2.3 Typical users of e-learning
- 2.3.1 Corporates - e-learning is an imperative
- 2.3.2 Education - widening the reach
- 2.3.3 Government - stimulus to public education
- 3 Global e-learning Industry
- 3.1 The Global Market
- 3.1.1 Size of the global e-learning market
- 3.1.2 Stage in industry life cycle
- 3.1.3 Value chain analysis / value system
- 3.1.4 The corporate market
- 3.1.5 The education market
- 3.1.6 The government market
- 3.2 Leading International e-learning Service Providers
- 4 e-learning Offshoring
- 4.1 Outsourcing / Offshoring of e-learning
- 4.1.1 Offshoring drivers
- 4.2 India as the Preferred Offshoring Destination
- 4.2.1 Reasons
- 4.2.2 Competition
- 5 India’s Offshoring Industry
- 5.1 Evolution of the Indian e-learning Industry
- 5.2 Indian e-learning Offshoring Industry
- 5.3 Industry Maturity
- 5.3.1 Industry billing rates & margins
- 5.4 Service Provider Groups
- 5.5 User Segment Focus
- 5.6 Service Focus
- 5.7 Client Markets
- 5.7.1 Sector focus
- 5.8 Geographical Concentration in India
- 5.9 Offshore Centers
- 5.10 Competitive Positioning of Service Provider Groups
- 5.10.1 Pioneers continue to exploit their edge
- 5.10.2 Challengers - growing service maturity, but lacking scale
- 5.10.3 Contenders - poised for growth
- 5.10.4 Specialists - niche, but lack international focus
- 5.11 Nature of Competition
- 5.12 Key Industry Challenges
- 5.12.1 Workforce woes
- 5.12.2 Data security
- 5.12.3 Lack of industry regulation
- 5.13 Critical Success Factors
- 5.13.1 Front end capabilities
- 5.13.2 Access to skilled resources
- 5.13.3 Innovation in products, services and process
- 5.13.4 Cost optimization and operational efficiency
- 6 Trends & Insights
- 6.1 Strategic Environment for the Global e-learning Market (PESTEL)
- 6.1.1 Political futures
- 6.1.2 Economic futures
- 6.1.3 Socio-cultural futures
- 6.1.4 Technological futures
- 6.1.5 Environmental futures
- 6.2 Revenue and Employment Growth Estimates
- 6.3 Trends and Strategies in the Indian Offshoring Market
- 6.3.1 Becoming ‘learning’ companies
- 6.3.2 Focusing on new regions for revenue generation
- 6.3.3 Client sector focus
- 6.3.4 Productizing for alternate revenue streams
- 6.3.5 New offerings to move up the value chain
- 6.3.6 Content solutions
- 6.3.7 Strategic partnerships/acquisitions - the clear way forward
- 7 Research Methodology
- 7.1 Data collection
- 7.2 Data analysis
- 8. About ValueNotes
- 8.1 Research publications
- 8.2 Recent custom projects
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- Table of Exhibits
- Exhibit 1: Components of e-learning
- Exhibit 2: Varied estimates for global market size
- Exhibit 3: Industry life cycle by country
- Exhibit 4: The corporate market - value system
- Exhibit 5: The education market - value system
- Exhibit 6: Top 10 international (pure play) providers (FY07 revenues)
- Exhibit 7: Contenders for a share of the e-learning offshoring pie
- Exhibit 8: Explosive growth of companies post 2000
- Exhibit 9: e-learning services classification
- Exhibit 10: Billing rates
- Exhibit 11: Margins
- Exhibit 12: Service provider clusters by service origin
- Exhibit 13: Service provider groups by service capability
- Exhibit 14: User segment focus by group
- Exhibit 15: Segment focus by service origin
- Exhibit 16: Service provider capabilities
- Exhibit 17: Focus by geography
- Exhibit 18: Indian market focus
- Exhibit 19: Sector focus by group
- Exhibit 20: Geographical concentration in India
- Exhibit 21: Offshore development centers
- Exhibit 22: Challengers’ service offerings
- Exhibit 23: Contenders’ service offerings
- Exhibit 24: Specialists’ service offerings
- Exhibit 25: Competitive rivalry
- Exhibit 26: Steady revenue growth till 2012
- Exhibit 27: Industry employee growth (as of end of CY08 & CY12)
- Exhibit 28: Future client market focus
- List of Company Profiles (report will include 12 profiles)
- Profile 1: Adayana Learning Solutions
- Profile 2: Aptara Inc (e-learning business)
- Profile 3: Brainvisa Technologies
- Profile 4: DeloitteLearning (India)
- Profile 5: EI Design
- Profile 6: Excelsoft Technologies
- Profile 7: Genpact (e-learning business)
- Profile 8: Libra Interactive Learning
- Profile 9: Liqvid eLearning Services
- Profile 9: NIIT (Corporate Learning Solutions - e-learning)
- Profile 10: Tata Interactive Systems
- Profile 11: Upside Learning
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