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Media Phones: The Next Portable Media Player?

Product Type: Market Research Report
Published by: The Diffusion Group (TDG Research)
Published: January 2005
Product Code: R662-0006
Description
Consumer Interest in Media Phones

CES 2005 proved that media phones, devices that offer cellular communications in addition to the ability to listen to digital music and watch video, whether digitally recorded, streamed through data pathways, or free-to-air broadcast, are emerging as a new product category. The real question is: are consumers really likely to want to listen to music and watch television on their mobile phones? Using primary consumer data, this Consumer Snapshot examines interest surrounding use of a phone as a portable media device.

Because of the rising success of digital music players and the diffusion of small digital audio files such as MP3s, many believe that adding digital music capabilities to a cellular phone will be a sure success. On the other hand, many consumers are overwhelmed by the amount of features already packed into a cell phone - features which many consumers do not take the time to learn to use - leading some to believe that consumers would be more comfortable with an easier-to-use, application-specific media player..

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Table of Contents
Key Findings




1.0 Introduction




2.0 Methodology




3.0 Status of Cell Phones in the Household




4.0 Using Cell Phone for Media

4.1 Consumer Comfort

4.2 Music vs. TV/Movies

4.3 Interest in Using Cell Phone to Listen to Music




5.0 Characteristics of Those Comfortable with Using a Media Phone

5.1 Technology Characteristics

5.1.1 Digital Service Subscription and Familiarity

5.1.2 Digital Electronics Ownership

5.1.3 PC Ownership

5.1.4 "Mobile Dependents"

5.2 Demographic Characteristics




Appendix




List of Figures

Figure 1 Number of Cell Phones Owned

Figure 2 Proclivity to Purchase a Cell Phone within the Next Year

Figure 3 Interest in Having a Camera Built-in to Cell Phone

Figure 4 Interest in Having a Video Camera Built-in to Cell Phone

Figure 5 Interest in Having a Digital Music/MP3 Player Built-in to Cell Phone

Figure 6 Interest in Having Video Conferencing Feature on Cell Phone

Figure 7 Comfort with Listening to Music on Cell Phone

Figure 8 Comfort with Watching TV or Movies on Cell Phone

Figure 9 Comparison of Consumer Comfort with Listening to Music and Watching TV/Movies on Cell Phone

Figure 10 Comfort with Listening to Music on Cell Phone by Comfort with Watching TV/Movies on Cell Phone

Figure 11 Comfort with Listening to Music on Cell Phone by Comfort with Watching TV/Movies on Cell Phone - DETAILED

Figure 12 Comfort with Watching TV/Movies on Cell Phone by Comfort with Listening to Music on Cell Phone

Figure 13 Comfort with Watching TV/Movies on Cell Phone by Comfort with Listening to Music on Cell Phone - DETAILED

Figure 14 Comfort with Listening to Music on Cell Phone by Levels of Interest in Having the Feature Available

Figure 15 Comfort with Listening to Music on Cell Phone by Familiarity with Online Music Services

Figure 16 Comfort with Watch TV/Movies on Cell Phone by Familiarity with Online Music Services

Figure 17 Comfort with Listening to Music on Cell Phone by Number of Cell Phones Owned

Figure 18 Comfort with Watching TV/Movies on Cell Phone by Number of Cell Phones Owned

Figure 19 Comfort with Listening to Music on Cell Phone and Smart Phone Ownership

Figure 20 Comfort with Watching TV/Movies on Cell Phone and Smart Phone Ownership

Figure 21 Comfort with Listening to Music on Cell Phone and PDA Ownership

Figure 22 Comfort with Watching TV/Movies on Cell Phone and PDA Ownership

Figure 23 Comfort with Listening to Music on Cell Phone and Portable Digital Music/MP3 Player Ownership

Figure 24 Comfort with Watching TV/Movies on Cell Phone and Portable Digital Music/MP3 Player Ownership

Figure 25 Comfort with Listening to Music on Cell Phone and Portable DVD Player Ownership

Figure 26 Comfort with Watching TV/Movies on Cell Phone and Portable DVD Player Ownership

Figure 27 Comfort with Listening to Music on Cell Phone and Digital Camera Ownership

Figure 28 Comfort with Watching TV/Movies on Cell Phone and Digital Camera Ownership

Figure 29 Comfort with Listening to Music on Cell Phone and Digital Video Camera Ownership

Figure 30 Comfort with Watching TV/Movies on Cell Phone and Digital Video Camera Ownership

Figure 31 Comfort with Listening to Music on Cell Phone and PVR/DVR Ownership

Figure 32 Comfort with Watching TV/Movies on Cell Phone and PVR/DVR Ownership

Figure 33 Comfort with Listening to Music on Cell Phone and Desktop PC Ownership

Figure 34 Comfort with Watching TV/Movies on Cell Phone and Desktop PC Ownership

Figure 35 Comfort with Listening to Music on Cell Phone and Laptop PC Ownership

Figure 36 Comfort with Watching TV/Movies on Cell Phone and Laptop PC Ownership

Figure 37 Proclivity to Turn "Mobile-Only" for Phone Service

Figure 38 Comfort with Listening to Music on Cell Phone Among Mobile Dependents

Figure 39 Comfort with Watching TV/Movies on Cell Phone Among Mobile Dependents

Figure 40 Interest in Having a Camera Built-in to Cell Phone Among Mobile Dependents

Figure 41 Interest in Having a Video Camera Built-in to Cell Phone Among Mobile Dependents

Figure 42 Interest in Having a Digital Music/MP3 Player Built-in to Cell Phone Among Mobile Dependents

Figure 43 Interest in Having Video Conferencing Feature on Cell Phone Among Mobile Dependents

Figure 44 Comfort with Media Phone Features by Gender

Figure 45 Comfort with Media Phone Features by Ethnicity

Figure 46 Comfort with Media Phone Features by Age

Figure 47 Comfort with Media Phone Features by Income

Figure 48 Comfort with Media Phone Features by Marital Status

Figure 49 Comfort with Media Phone Features by Education

Figure 50 Comfort with Media Phone Features by Residence Type

Figure 51 Comfort with Media Phone Features by Ownership of Residence

Figure 52 Comfort with Media Phone Features by Value of Residence

Figure 53 Comfort with Media Phone Features by Number of Adults in HH

Figure 54 Comfort with Media Phone Features by Number of Children in HH

Figure 55 Comfort with Media Phone Feature by Cell Phone Ownership

Figure 56 Comfort with Media Phone Feature by Smart Phone Ownership

Figure 57 Comfort with Media Phone Feature by PDA Ownership

Figure 58 Comfort with Media Phone Feature by Portable Digital Music/MP3 Player Ownership

Figure 59 Comfort with Media Phone Feature by Portable DVD Player Ownership

Figure 60 Comfort with Media Phone Feature by Digital Camera Ownership

Figure 61 Comfort with Media Phone Feature by Digital Video Camera Ownership

Figure 62 Comfort with Media Phone Feature by PVR/DVR Ownership

Figure 63 Comfort with Media Phone Feature by Desktop PC Ownership

Figure 64 Comfort with Media Phone Feature by Laptop PC Ownership

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