Product Type: Market Research Report
Published by: The Diffusion Group (TDG Research)
Published: May 2006
Product Code: R662-34Description This report is the first in a two-report series designed to better understand portable gaming players (PGP) users, especially those who have adopted the latest generation of feature packed video game platforms. The current report profiles Nintendo DS and GameBoy Advance owners, while the second report profiles Sony PSP owners. In both cases, these profiles are intended to help better understand the unique usage habits and requirements of each segment in order to improve design and application development.
From the Report:
For fifteen years, Nintendo dominated the market for portable gaming players (PGPs) with the Gameboy series. During these fifteen years, portable and mobile technologies rapidly advanced and digital technology has reached the point where it is now feasible to converge many once-separate mobile applications into a single portable device. This has forever changed the nature of the PGP market, and has driven Nintendo and other vendors to experiment with a variety of designs and feature sets to discover just how far the “single device/any application” logic can be pushed.
In the last two years, however, these advancements have moved beyond convergence to fundamentally alter the way consumers interact with their handheld digital media devices. No where is this more evident than among PGPs. For example, both Sony and Nintendo have included different combinations of the following features in their PGPs:
- Touch screen inputs (DS);
- Dual screen displays (DS);
- WiFi wireless network connectivity (DS and PSP);
- Removable storage (PSP);
- Digital music and video players (PSP); and
- Movies released for exclusive play on the PGP (PSP using Sony’s UMD format).
To what extent these features will drive new purchases, however, remains poorly understood. For example, it is still not clear which features consumers consider “desirable” versus “deal-breakers”; which consumers want which features; and how, if at all, these features will be put to use.
Please Note: Online delivery of this product is only available as a Global Site License (Access to report for any number of people internal to your organization via your local network or intranet sites, including access to report and supplemental features.)
Table of Contents - 1.0 Introduction
- 2.0 Methodology
- 2.1 Survey Characteristics
- 2.2 Definitions
- 3.0 Portable Game Player (PGP) Ownership
- 3.1 PGP Households
- 3.1.1 Number of PGPs in Household
- 3.2 Brand(s) of PGP Owned by Household
- 3.3 Individual Usage
- 3.4 Brand(s) of PGPs by Individual Owner
- 4.0 PGP Usage Profile
- 4.1 PGP Ownership - by Units and Brand
- 4.2 Gaming Preferences
- 4.2.1 Favorite Types of Games
- 4.3 Desired Feature for PGP
- 5.0 Technology Profile
- 5.1 Computing Device Ownership
- 5.1.1 Desktop PCs
- 5.1.2 Laptop PCs
- 5.2 CE Device Ownership
- 5.2.1 Game Consoles
- 5.2.2 Digital Video Recorder
- 5.2.3 Digital Music Players
- 5.3 Service Subscriptions
- 5.3.1 Home Internet Service
- 5.3.2 Mobile Internet Service
- 5.4 Home Networking
- 6.0 Demographics and Psychographics
- 6.1 Gender
- 6.2 Age
- 6.3 Employment Status
- 6.4 Education
- 6.5 Household Income
- 6.6 Marital Status
- 6.7 Number of Children in Household
- 6.8 Number of Adults in Household
- 6.9 Hobbies
- 7.0 Reflections and Recommendations
- 7.1 Summary
- 7.1.1 Differences at a Glance
- 7.1.2 PGP Owners in General
- 7.1.3 Nintendo DS Owners
- 7.1.4 Nintendo Gameboy Advance Owners
- 7.2 PGP Features and Product Differentiation
- 7.2.1 Factor Analysis
- 7.2.2 Analysis of DS Owners
- 7.3 Games
- List of Figures
- Figure 1 Number of Portable Gaming Players (PGP) in Household
- Figure 2 Brand(s) of PGP in Household
- Figure 3 Personal Use of PGP
- Figure 4 Brand(s) of PGP Used by Respondent
- Figure 5 Number of PGPs in Household by Nintendo PGP Ownership
- Figure 6 Other PGPs Used by Nintendo PGP Ownership
- Figure 7 Favorite Types of Games for PGP by Nintendo PGP Ownership
- Figure 8 Desired PGP Features or Improvements by Nintendo PGP Ownership (1)
- Figure 9 Desired PGP Features or Improvements by Nintendo PGP Ownership (2)
- Figure 10 Desired PGP Features or Improvements by Nintendo PGP Ownership (3)
- Figure 11 Number of Desktop PCs by Nintendo PGP Ownership
- Figure 12 Number of Laptop PCs by Nintendo PGP Ownership
- Figure 13 Game Console Ownership by Nintendo PGP Ownership
- Figure 14 Brand(s) of Game Console by Nintendo PGP Ownership
- Figure 15 DVR Ownership by Nintendo PGP Ownership
- Figure 16 Digital Music Player Ownership by Nintendo PGP Ownership
- Figure 17 ISP Type by Nintendo PGP Ownership
- Figure 18 Mobile ISP Subscription by Nintendo PGP Ownership
- Figure 19 Familiarity with Home Networking by Nintendo PGP Ownership
- Figure 20 Gender of Nintendo PGP Owners
- Figure 21 Age of Nintendo PGP Owners
- Figure 22 Employment Status of Nintendo PGP Owners
- Figure 23 Education of Nintendo PGP Owners
- Figure 24 Annual Household Income of Nintendo PGP Owners
- Figure 25 Marital Status of Nintendo PGP Owners
- Figure 26 Number of Children in Household by Nintendo PGP Ownership
- Figure 27 Number of Adults in Household by Nintendo PGP Ownership
- Figure 28 Hobbies of Nintendo PGP Owners (1)
- Figure 29 Hobbies of Nintendo PGP Owners (2)
- Figure 30 Differences Between Device Owners Compared to Average of PGP Owners
- Figure 31 Factor Analysis of Desired Features and Innovations
- Figure 32 Types of Games Available for Nintendo PGPs
- Figure 33 Age Demographics by Types of Portable Games Preferred
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