Product Type: Market Research Report
Published by: The Diffusion Group (TDG Research)
Published: July 2006
Product Code: R662-42Description The secret of the Indian mobile market is out. All of the major equipment providers and handset manufacturers have targeted India as a high priority for increasing their worldwide presence for years to come.
But now that the market has emerged is the sky really the limit? TDG's latest report, India Mobile Market: The Next Land Run for Mobile Vendors? provides a summary of the recent evolution of this sector as well as the dynamics which will make India the number two mobile subscriber market in the world by 2010.
Key findings from this report include:
- All inhabited areas (and hence the entire population) of India should be covered by mobile networks by the end of 2009, despite only 45-50% coverage today.
- The number of total mobile subscribers is expected to increase from just over 100 million today to over 348 million by year-end 2010.
- Despite what the Telecom Regulatory Authority of India terms a "quality of service crisis", fierce price wars among India mobile operators have caused near exponential growth in mobile subscribers since 2003.
From the Report:
In today’s increasingly digital world where people are constantly on the move, the mobile phone is perceived as a key communications device not just for business but for personal use as well.
In India, mobile phones help shape the identity of individuals, families and society. In short, they are viewed not just as communications devices but as status symbols.
Though the average Indian mobile subscriber remains cost conscious due to low income living and the vast majority of Indian mobile subscribers use only voice or SMS services; newer, more multifunctional handsets (with features such as FM radio, cameras, and mobile video) are becoming increasingly popular.
Only time will tell how much of a social impact newer value-added services as well as higher mobile penetration in general will have upon the Indian mobile subscriber population.
Please Note: Online delivery of this product is only available as a Global Site License (Access to report for any number of people internal to your organization via your local network or intranet sites, including access to report and supplemental features.)
Table of Contents
- Key Findings
- 1.0 Introduction
- 1.1 The Importance of 'New Asia' to Global Telecom
- 2.0 Methodology
- 3.0 India's Economic and Telecom Roots
- 3.1 India's Telecom Map
- 3.2 Rural vs. Urban
- 3.3 Fixed Line Communications, Briefly
- 3.3.1 Issues with Fixed-line Communications, Briefly
- 4.0 Transition from Fixed to Mobile
- 4.1 State-Owned to Market-Driven
- 4.1.1 Formation of the TRAI
- 4.1.2 Universal Service Access Licenses
- 4.2 The Rise of Mobile Communications
- 4.2.1 Political Determinants
- 4.2.2 Market Determinants
- 4.2.3 The Social Aspect of Mobile Communications
- 5.0 Today: A Mobile Giant Awakens
- 5.1 Important Characteristics of India's Mobile Market
- 5.1.1 Organic Demand
- 5.1.2 Government Support
- 5.1.3 Foreign Direct Investment
- 5.1.4 Carrier Initiatives
- 5.2 Reduction in Tariffs
- 5.3 Importance of Indian Mobile Market to Global Telecom
- 5.4 The Competing Mobile
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- 5.4.1 General Market Distribution
- 5.4.2 Carrier Breakdown by Technologies Offered/Pending
- 5.4.3 CDMA
- 5.4.4 GSM
- 5.4.5 3G
- 5.5 Current Competitive Environment
- 5.5.1 Low Tariffs to Stimulate Demand
- 5.5.2 Dismal ARPU
- 5.5.3 The Dominance of Pre-Paid Calling
- 5.5.4 The Lifetime Calling Plan
- 5.6 Handsets, Briefly
- 5.7 Challenges Still Facing the Market
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- 5.7.1 Levies and Taxes
- 5.7.2 Quality of Service
- 5.7.3 Ensuring Healthy Competition
- 6.0 Profile of Major Mobile Service Providers
- 6.1 Bharti Airtel, Ltd.
- 6.2 BSNL
- 6.3 Hutch
- 6.4 Reliance Infocomm
- 6.5 Tata Teleservices
- 7.0 Tomorrow: A Global Powerhouse 2006-2010
- 7.1 Mobile Infrastructure
- 7.2 Mobile Services
- 7.2.1 Voice Services
- 7.2.2 Value-Added Services
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- 7.3 Forecast Assumptions
- 7.3.1 Political Assumptions
- 7.3.2 Market Assumptions
- 7.4 Forecasts (2006-2010)
- 7.4.1 Mobile Subscribers 2006-2010
- 7.4.2 ARPU
- 7.4.3 Total Revenue
- 7.4.4 Conclusion
- 7.4.5 Disclaimers
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- Appendix-Licenses for Telecom Service in India (Cellular, Fixed and Unified)
- Preliminary List of Figures
- Figure 1. India's Telecom Market Growth: Fixed & Wireless, March 2004-April 2006
- Figure 2. Map of India and Service Provider Circle Breakdown
- Figure 3. Estimated Indian telecom Circle
- Figure 4. Indian Mobile Subscriber Distribution by Telecom Circle
- Figure 5. Fixed Line Operators & Subscribers in India (as of Dec. 2005, in millions)
- Figure 6. India Fixed-line Subscriber Growth (1998-2005)
- Figure 7. Fixed-line vs. Mobile Subscriber Growth since 1998
- Figure 8. CDMA Subscriber Growth (2001-2005)
- Figure 9. Mobile Subscriber Additions by Quarter (in millions)
- Figure 10. Mobile Subscriber Growth Rates by Quarter (Q2 2003-Q1 2006)
- Figure 11. Cursory List of Manufacturing Facilities by Company
- Figure 12. GSM and CDMA Growth (2001-2005)
- Figure 13. Trends in Average Minimum Effective Tariff (250 Local Minutes of Outgoing Usage, Postpaid) - June 2003 through June 2005
- Figure 14. Current GSM and CDMA Market Share
- Figure 15. Major Mobile Operator Subscribers for 2004 & 2005
- Figure 16. India Mobile Provider market Share (December 2005)
- Figure 17. Breakdown of CDMA Market Share by Operator-2005
- Figure 18. GSM Market Share by Operator - 2005
- Figure 19. Tariffs of Various Developing Nations
- Figure 20. India Mobile GSM ARPU (September 2004 - March 2006)
- Figure 21. 2005 Quarterly CDMA ARPU
- Figure 22. GSM - Pre-paid vs. Post-paid through Sept. 2005 (in millions)
- Figure 23. GSM - Pre-paid vs. Post-paid ARPU
- Figure 24. Handset Market Share in India: 2005
- Figure 25. India Mobile Handset Sales and Subscriber Additions (2003-2005)
- Figure 26. India GSM Handset Market Share: 2005
- Figure 27. India CDMA Handset Market Share: 2005
- Figure 28. Taxes & Licensing Fees - Pakistan, Sri Lanka, China and India
- Figure 29. Summary of Confirmed and Rumored Infrastructure Upgrades 2006-2009
- Figure 30. 3G Subscribers through 2010 (including CDMA 2000 1x-EV-DO)
- Figure 31. TRAI Mobile Subscriber Projection through 2008
- Figure 32. Penetration Rates by Telecom Circle (2004 to 2006)
- Figure 33. Mobile Penetration Theoretical Numbers by Circle (subscribers in millions)
- Figure 34. Penetration Rate Projections Based on Current Growth (2006-2010)
- Figure 35. China Mobile Market Growth, Cumulative and Monthly (2001-2005)
- Figure 36. India Mobile Market Growth, Average Monthly Additions (2006-2010)
- Figure 37. India Mobile Market Subscribers (2001-2010)
- Figure 38. India Mobile Market - Average revenue per Subscriber (2006-2010)
- Figure 39. India Mobile Market - Total Revenue (2006-2010)
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