Product Type: Market Research Report
Published by: The Diffusion Group (TDG Research)
Published: January 2007
Product Code: R662-49Description The battle in the Digital Home rages on, even as the convergence draws to a conclusion. The separation of entertainment, communication and the PC is becoming indistinct, even indivisible, in the New Media market. What are possible future scenarios of the "Digital Home" market? How will that future be decided? What are the guidelines for monitoring and forecasting that future?
Separating the fact from the hoopla, this report approaches the phenomenon of technology and market convergence from several unique perspectives: It contains in-depth analysis of the Digital Home of the future and offers several possibilities and potential scenarios. It views the current snapshot and shows the balance of forces in the market. Finally, it highlights the revenues and profits of the multimedia system and services market.
Three Key Findings:
- The market for converged digital multimedia and communication services (its convergence segment) is gathering speed although it is yet to cause disruptions in revenues and profits pool of the overall market
- Most of the profits generated in this new market will be driven by services and applications (equipment market is already being commoditized). Redistribution of revenues is inevitable and will be determined in large part by which business segments in the convergence space win out
- Control points will emerge within this system that offer competing players the chance to solidify market position and extract higher profits from the total pool, thus enjoying what is known as "consumer lock."
Table of Contents
- 1.0 Introduction
- 1.1 The ‘Digital Home’ Market at This Point in Time
- 1.2 Scope of Report
- 2.0 Research Background
- 2.1 Methodology
- 2.2 Terminology
- 3.0 Digital Multimedia - A Service-Driven Market?
- 3.1 The Commoditization of Multimedia
- 3.2 Consumption Patterns
- 3.3 Media Network Adoption - Still a Hard Sell
- 3.3.1 Consumer Preferences Speak Loudly and Clearly
- 3.3.2 Interactivity - How Much is Too Much?
- 3.4 Business Environment
- 3.4.1 Impact of IP on Service Models
- 3.4.2 Dominant Players
- 3.5 Examples of Digital Home Services
- 4.0 Market Snapshot
- 4.1 Cluster Types
- 4.2 Cluster Spending
- 4.2.1 Productivity
- 4.2.2 Entertainment
- 4.2.3 Communications
- 4.3 Cluster Spending Trends
- 4.4 The Market Cap for the US Digital Households
- 4.5 The Dynamics of Distribution
- 4.5.1 Commoditization
- 4.5.2 Convergence & Service Duplication
- 4.6 Control Points
- 4.6.1 Defining Control Points
- 4.6.2 Alternative Perspectives
- 5.0 Final Thoughts
- List of Figures
- Figure 1 Lean-Forward vs. Lay-Back - The Evolution of the Consumer Media Experience
- Figure 2 Cluster Types and Their Essential Characteristics
- Figure 3 Revenue Distribution - Productivity Cluster
- Figure 4 Profit Distribution - Productivity Cluster
- Figure 5 Profit Distribution - Productivity Cluster per Business Category
- Figure 6 Revenue Distribution - Entertainment Cluster
- Figure 7 Profit Distribution - Entertainment Cluster
- Figure 8 Profit Distribution - Entertainment Cluster per Business Category
- Figure 9 Revenue Distribution - Voice Communications Cluster
- Figure 10 Profit Distribution - Voice Communications Cluster
- Figure 11 Profit Distribution - Voice Communications Cluster per Business Category
- Figure 12 Market Cap of the US Broadband Household - 2005 & 2006
- Figure 13 US Broadband Households - 2001 to 2010
- Figure 14 PC Unit Sales Forecast to 2025
- Figure 15 PC Units Sales Forecast to 2025
- Figure 16 PC Revenue Forecasts to 2025
- Figure 17 PC Revenue Forecasts to 2025
- Figure 18 Digital Home Service Revenues
- Figure 19 Digital Home Service Profits
- Figure 20 Control Point Status of Various CPE by Cluster
- Figure 21 Control Points and their “Owners” in the Networked Digital Home
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