Product Type: Market Research Report
Published by: The Diffusion Group (TDG Research)
Published: January 2007
Product Code: R662-50Description As operators and vendors look to extend the reach of home networks beyond PCs and into the world of consumer electronics, having a fundamental understanding of the types and locations of CE platforms in the home is critical.
This report offers a very unique ‘top-down’ view of the penetration of CE platforms in the broadband home, both in terms of the numbers and locations of the devices owned. It’s ‘floor-plan’ approach provides very easy-to-use insights that can be quickly assimilated and used in product design and go-to-market strategies. You will gain a break-down of consumer electronic ownership on a per-room penetration, thus providing a specific look at which rooms are the best candidates for solutions that ‘bridge’ the worlds of CE/Traditional content with IP/Internet content.
This report was prompted by a deep need to move beyond generic penetration rates and focus instead upon the specific locations of CE devices in the home. Only with this information can network vendors and operators develop solutions and services optimized the fit the real needs of consumers (and the very real ‘digital architectural’ of the home).
Three Key Questions Answered in the Report:
What is the penetration rate for various types of CE devices in the broadband home?
Where in the home are each of these devices located?
What is driving home networks from data-centric to multi-media usage models?
From the Report:
TDG forecasts that 2006 will end with close to 50 million broadband households in the U.S. By 2010 nearly two-thirds of U.S. households will have access to a high-speed conduit capable of delivering information, communications, and entertainment as well as a world of unique ‘new media’ experiences. In order for the full potential of the broadband conduit to be realized, however, it must be connected to more than just personal computers. That’s where the home network comes in - it offers a means of connected multiple devices to both PCs and the Internet for the purpose of sharing access to important or desirable content.
Table of Contents 1.0 Preface and Purpose
2.0 Methodology
3.0 Broadband, Home Networks & CE - An Natural Synergy
3.1 Trends in Broadband Adoption
3.2 Trends in Home Network Adoption
3.2.1 Penetration of Home Networks
3.2.2 Usage Scenarios & Connected Devices
3.3 Short-Term Demand for Home Networks
3.4 Long-Term Home Network Forecasts
3.5 The Increasing Presence of Networked Consumer Electronics
4.0 Understanding the ‘Digital Floor Plan’ of Today’s Broadband Household
4.1 Types of Residence
4.2 Types of Rooms in the Broadband Home
5.0 Defining the In-Home CE Ecosystem
5.1 Penetration of TVs by Room
5.2 Penetration of HDTVs by Room
5.3 Penetration of Stand-Alone Stereos by Room
5.4 Penetration of Game Consoles by Room
5.5 Penetration of Desktop PCs by Room
5.6 Use of Laptop PCs by Room
5.7 Penetration of Stand-Alone DVD Players by Room
5.8 Penetration of PVRs/DVRs by Room
5.9 Penetration of Stand-Alone Non-PC Stereo Speakers by Room
6.0 The Home Network Infrastructure
6.1 Location of Home Network Routers
6.2 The Presence of Coaxial and Phone Line Outlets
List of Figures:
Figure 1 US Broadband Households - 2001 to 2010
Figure 2 Home Network Adoption among US Broadband Households - 2006
Figure 3 Types of Home Networks Deployed by Primary Usage
Figure 4 Devices Regularly Connected to Today’s Home Network
Figure 5 Devices Consumers Would Like to Connect to Their Home Network
Figure 6 Proclivity to Purchase Home Networks
Figure 7 Proclivity to Purchase ‘Wireless Internet’ Solutions
Figure 8 US Networked Households - 2001 to 2010
Figure 9 The Evolution of Home Networks & Consumer Electronics
Figure 10 Types of Rooms in the Broadband Home
Figure 11 Penetration of TVs by Room
Figure 12 Penetration of HDTVs by Room
Figure 13 Penetration of Stand-Alone Stereos by Room
Figure 14 Penetration of Game Consoles by Room
Figure 15 Penetration of Desktop PCs by Room
Figure 16 Penetration of Laptop PCs by Room
Figure 17 Penetration of Stand-Alone DVD Players by Room
Figure 18 Penetration of PVRs/DVRs by Room
Figure 19 Penetration of Non-PC Stereo Speakers by Room
Figure 20 Penetration of Home Routers by Room among Broadband Households
Figure 21 Penetration of Routers by Room among Networked Households
Figure 22 Coaxial Outlets in the Broadband Household
Figure 23 Phone Outlets in the Broadband Household
List of Tables:
Table 1 Types of Primary Residences among Broadband Households
Table 2 TVs among Network Owners, Intenders, and Average BB HHs
Table 3 HDTVs among Network Owners, Intenders, and Average BB HHs
Table 4 Stereos among Network Owners, Intenders, and Average BB HHs
Table 5 Game Consoles among Network Owners, Intenders, and Average BB HHs
Table 6 Desktop PCs among Network Owners, Intenders, and Average BB HHs
Table 7 Laptop PCs among Network Owners, Intenders, and Average BB HHs
Table 8 Stand-Alone DVD Players among Network Owners, Intenders, and Average BB HHs
Table 9 PVRs/DVRs among Network Owners, Intenders, and Average BB HHs
Table 10 Non-PC Stereo Speakers among Network Owners, Intenders, and Average BB HHs
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