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Australian Business Fixed-Line Usage and Directions, 2007 End-User Survey

Product Type: Market Research Report
Published by: Telsyte
Published: July 2007
Product Code: R671-78
Description

Every year, Telsyte conducts Australia’s largest telecommunications business end-user survey. Based on the results of that survey, this study is the flagship report in Telsyte’s Business Decision Maker Series. It offers a detailed investigation and comprehensive analysis of fixed-line voice and data services usage, preferences and adoption trends among Australian businesses by providing:
· A snapshot of the Australian business fixed-line market, including PSTN, broadband and data services penetration, user number and ARPU;
· Business fixed-line voice and data decision-making process, including the roles of influencers and decision-makers, and use of external consultants;
· Preferences for fixed-line voice and data service providers, churn rates and reasons, and end-user perceptions of those suppliers; and
· Conclusion and recommendations. The analysis in this study primarily focuses on the overall business market, with supplementary analysis being carried out by business size segment. However, where appropriate, analysis by vertical industry, geography and carrier is also provided. For detailed analysis of the results by business size, vertical industry, geography, and carrier/device vendor - or cross-analysis of the results by two or more of those parameters - please contact us.
Table of Contents

1 INTRODUCTION 5

1.1 Methodology 5

1.2 Definitions 7

2 EXECUTIVE SUMMARY 8

3 BUSINESS FIXED LINE MARKET AND DECISION-MAKING PROCESS 10

3.1 2007 Australian Business Fixed-Line Market 10

3.2 Influencers and Decision Makers 10

3.3 Use of External Consultants 11

4 BROADBAND SERVICES 13

4.1 Business Broadband Penetration 13

4.2 Business Broadband Spending 14

4.3 Preferred Business Broadband Service Providers 15

4.4 Business Broadband Churn 16

4.5 Broadband Service Provider Perceptions 19

5 DATA SERVICES 20

5.1 Business Data Services Penetration and IP Migration 20

5.1.1 Almost half of all businesses have deployed data services 20

5.1.2 Move to all-IP networks to strengthen in the next 2 years 21

5.2 Preferred Data Service Providers 23

5.3 Business Data Services Churn 24

5.3.1 One in five businesses have churned 24

5.3.2 Almost two-thirds plan to churn in the next 2 years 25

5.4 Data Service Provider Perceptions 26

6 FIXED VOICE SERVICE 28

6.1 Business Fixed Voice Penetration 28

6.2 Business Fixed Voice Spending 28

6.3 Preferred Business Fixed Voice Service Providers 29

6.4 Business Fixed Voice Churn 30

6.5 Fixed Voice Service Provider Perceptions 32

7 CONCLUSION AND RECOMMENDATIONS 34

8 RELATED RESEARCH 35

Figures

Figure Page

Figure 1. — Australian Business Fixed-Line Market, 2007 10

Figure 2. — Stakeholders’ Level of Influence on Fixed-Line Solutions, 2007 10

Figure 3. — Stakeholders’ Level of Influence on Fixed-Line Solutions, 2007 11

Figure 4. — Choice of External Consultants in Deployment of Fixed-Line Projects, 2007 12

Figure 5. — Business Internet Penetration by Speed by Business Size, 2007 13

Figure 6. — Business Internet Penetration by Access Technology by Business Size, 2007 14

Figure 7. — Business Broadband Monthly ARPU by Business Size, 2007 15

Figure 8. — Business Broadband Primary Service Provider, 2007 16

Figure 9. — Business Broadband Churn in last 2 yrs by Business Size, 2007 16

Figure 10. — Business Broadband Churn Reasons in last 2 yrs, 2007 17

Figure 11. — Business Broadband Churn Intentions by Business Size, 2007 17

Figure 12. — Future Business Broadband Churn Intentions Reasons, 2007 18

Figure 13. — Australian Business Perception of Broadband Service Providers, 2007 19

Figure 14. — Business Data Services Penetration by Business Size, 2007 20

Figure 15. — Business Data Services Penetration by Technology by Business Size, 2007 21

Figure 16. — Planned Migration to All-IP Network, 2007 22

Figure 17. — IP Migration Inhibitors, 2007 22

Figure 18. — Business Data Services Primary Service Provider, 2007 23

Figure 19. — Business Data Services Churn in last 2 years by Business Size, 2007 24

Figure 20. — Business Data Services Churn Reasons in last 2 years, 2007 25

Figure 21. — Business Data Services Churn Intentions by Business Size, 2007 25

Figure 22. — Future Business Data Services Churn Reasons, 2007 26

Figure 23. — Australian Business Perception of Data Services Providers, 2007 27

Figure 24. — Business Fixed Voice Penetration by Line Type by Business Size, 2007 28

Figure 25. — Business Fixed Voice Monthly ARPU by Business Size, 2007 28

Figure 26. — Business Fixed Voice Primary Service Provider, 2007 29

Figure 27. — Business Fixed Voice Churn in last 2 years by Business Size, 2007 30

Figure 28. — Business Fixed Voice Churn Reasons in last 2 years, 2007 31

Figure 29. — Business Fixed Voice Churn Intentions by Business Size, 2007 31

Figure 30. — Future Business Fixed Voice Churn Reasons, 2007 32

Figure 31. — Australian Business Perception of Fixed Voice Providers, 2007 32

Tables

Table Page

Table 1 — Distribution of Telsyte’s 2007 Survey Respondents by Business Size 6

Table 2 — Distribution of Telsyte’s 2007 Survey Respondents by Vertical Industry 6

Table 3 — Distribution of Telsyte’s 2007 Survey Respondents by Job Role 6
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