Global CRM Software Market in Retail Industry 2008-2012: Industry Report

Global CRM Software Market in Retail Industry 2008-2012

Product Type: Market Research Report
Published by: Infiniti Research Limited
Published: June 2009
Product Code: R677-421

Description

Customer Relationship Management (CRM) software refers to the applications that help organizations perform activities in three aspects: Operational, Collaborative, and Analytical. CRM softwares facilitate companies to efficiently gather customer information, capitalize customer buying behavior, and leverage technology investments by improving quality of sales and services. For retail enterprises, the fundamental challenge is to ensure customer loyalty and satisfaction by providing a consistent customer experience across the board. Understanding customer needs and delivering a positive customer experience are critical to develop long-term profitable customer relationships. There is a constant pressure to increase the frequency of customer visits, size of transactions, and simultaneously reduce the cost of goods sold.

The report forecasts the size of Global CRM Software Market in Retail Industry over the period 2008-2012. It also segments this market into various geographic regions (presenting the size of each of these regions). Further, it discusses the key market trends, drivers and challenges of the Global CRM Software Market in Retail Industry, and profiles some of the key vendors operating in this market.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Table of Contents

1. Introduction
2. Global CRM Software Market Size in Retail Industry
3. Geographic Segmentation: 3.1 CRM Software Market in Retail Industry in Americas; 3.2 CRM Software Market in Retail Industry in APAC; 3.3 CRM Software Market in Retail Industry in EMEA
4. Trends
5. Drivers
6. Challenges
7. Vendors: 7.1 ORACLE; 7.2 Microsoft; 7.3 SAP; 7.4 SugarCRM; 7.5 Maximizer Software; Other Reports in this Series
List of Exhibits: Exhibit 2.1: CRM Software Market in Retail Industry Size and Forecast 2008-2012 (In $ million); Exhibit 3.1: CRM Software Market in Retail Industry Segmentation by Geography - 2008; Exhibit 3.2: Americas CRM Software Market Size in Retail Industry 2008-2012 (in $ million); Exhibit 3.3: APAC CRM Software Market Size in Retail Industry 2008-2012 (in $ million); Exhibit 3.4: EMEA CRM Software Market Size in Retail Industry 2008-2012 (In $ million)

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