Product Type: Market Research Report
Published by: AccuStream iMedia Research
Published: May 2005
Product Code: R678-0001Description A site-by-site historical to present day listing and analysis of streaming sites (including Internet music radio) with streaming video advertising. The report examines the historical avail formats, placement, CPMs, growth rates in streams, and more. An essential tool for advertisers, agencies, rep firms and content publishers who monetize streams with streaming video advertising.
- The report contains a complete listing of all sites with streaming video advertising, with historical analysis of avail formats, placement and CPMs from 2000 - 2005 (1st Q)
- The report contains monthly streaming usage for sites with streaming advertising from January 2003 through March 2005
- Pre-roll streaming advertising is the most widely used avail, and most in demand avail format by advertisers and agencies
- CPMs range from $20 to $50 or more, for highly targeted demographic
- There are more than 1 billion streams served per month with some form of streaming advertising or sponsorship support (including AOL)
- While streaming ads are being inserted, frequency capping based on unique IP addresses essentially creates a "one stream to one avail" monetization scenario
- Sites such as America Online do not run pre-roll ads in front of shorter content segments (under 60 seconds in length)
- Inventory (pre roll, post roll etc.) has continued to grow from the period 2000 - 2005 at a rapid rate in step with the growth in overall streams and the percentage of broadband users on a site by site basis
Table of Contents - EXECUTIVE SUMMARY
- Streaming Video Avails: A 2005 Market Overview
- Video Stream Growth on Ad Supported Sites and Networks
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- MSN Video
- MSN Video
- Live365.com
- Live365.com
SECTION ONE
Streaming Video Avails: A 2005 Market Overview
Streaming Video Sites With Streaming Advertising Or Promotional Content
- Streaming Video Inventory by Site
Streaming Video Sites
Accustream iMedia's Streaming Subscription Trac
- Definitions
SECTION TWO
Historical and Present Day Advertising Formats Attached to Streaming Video Usage-By Site and Network
- America Online
ABCnews.com
Atomfilms.com
BET.com
Blastro.com
Bloomberg.com
CNET.com
Cartoon Network.com
CBSnews.com
CBS Television.com
CNN.com
Sports Illustrated.com
CNN/Sports Illustrated.com
Comedycentral.com
Discovery.com
Eonline.com
ESPN.com
Feedroom.com
FoodTV.com
Forbes.com
Foxnews.com
Foxsports.com
HGTV.com
Historychannel.com
Hollywood.com
IFilm.com
Yahoomusic.com
Launch.com
Marketwatch.com
MSN Video
MSNBC.com
MTV.com
Nascar.com
Rollingstone.com
Singingfool.com
Sportsline.com
VH1.com
Weather.com
WWE.com
SECTION THREE
Video Stream Growth on Ad Supported Sites and Networks
- America Online
America Online Video Usage
ABC.com
ABCnews.com/ABCnews On-Demand
Atomfilms.com
Atomfilms.com Video Usage
BET.com
Blastro.com
Bloomberg.com
CNN Newspass.com
CNET.com
CNET.com Video Usage
CBSnews.com
CBS Television.com
Comedy Central.com
Discovery.com
Eonline.com
ESPN.com
Feedroom.com
Feedroom.com Video Usage
Forbes.com
Foxnews.com
Foxsports.com
HGTV.com
Historychannel.com
Hollywood.com
IFilm.com
IFilm.com Video Usage
Yahoo Music.com
Yahoo Music.com Video Usage
Marketwatch.com
MSN Video.com
MSNVideo.com Video Usage
MSNBC.com
- MSNBC.com Video Usage
MTV.com
Nascar.com
Real Networks
Road Runner
Rollingstone.com
Singingfool.com
Stupidvideos.com
Stupidvideos.com Video Usage
USAtoday.com
VH1.com
Weather.com
WWE.com
Yahoo Movies/Television
SECTION FOUR
Video Avail Inventory and Internet Music Radio Sites and Destinations
- Accuradio.com
Accuradio.com: Historical Streaming Usage and Growth
AOL Music Channel: Historical Streaming Usage and Growth
Live365.com
Chaincast/Streamaudio: Historical Usage and Growth
Launchcast.com
Net Radio Sales
Shoutcast.com
Bloomberg.com
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