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CDN 2006 - 2007: Market Size, Share, Metrics and AnalyticsProduct Type: Market Research ReportPublished by: AccuStream iMedia Research Published: May 2007 Product Code: R678-29 Description This detailed report is a bandwidth services, pricing, revenue, infrastructure deployment and operational analysis of Content Delivery Networks (CDNs). Included are retail market calculations based on the volume model (gigabytes transferred), rate model (95th percentile for UGV, backhaul), R &D initiatives, total servers deployed, streaming servers deployed, a break out of market segments sizes for video, audio, advertising, progressive download and download, market share by CDN, MRR (monthly recurring revenue), an analysis of media player format share.
Top line report findings and analysis:
Combined commercial market value (backhaul provisioning, retail contracts) for streaming audio, video, streaming audio and video advertising, progressive download media and entertainment is estimated at $635 million in 2006
Major CDNs grew their total revenue base by an average of 50.8% to $731 million, monthly recurring revenue (MRR) rose by 67% to $10,314
Thirteen CDNs analyzed in this report increased total accounts by 25% during the year, ending at 5,800
Includes gigabytes transferred and 95th percentile analysis modeling for retail contracts delivered by CDNs, backhaul transit and for self-hosting networks AOL, Real, Yahoo and Google
The entire CDN and streaming bandwidth services market is growing at a rate of 33% in 2007
CDN servers in deployment rose by 50%, and streaming media servers by 74% in 2006
The average cost per gigabyte of streaming video transferred in 2006 was $1.00, compared to $1.41 in 2005, which included the Flash premium
The average price to deliver a gigabyte of Internet radio was $0.60/gigabyte. Backhaul and UGV are analyzed on 95th percentile models. Average retail rates ranged from $30 - $115 per Mbps of capacity, lower for wholesale
Research indicates Flash has gained share, and closing in on Windows Media, based on total CDN video gigabytes delivered (including advertising). Flash progressive download experienced strong take up in 2006
Syndication platforms Brightcove, Maven Networks and The Platform support Flash progressive download. The UGV content segment is almost entirely Flash progressive download. Flash servers are not needed for progressive downloads.
Table of Contents EXECUTIVE SUMMARY 1 U.S. CDN market value estimated at $1.1 billion in '06; global at $2 billion 1 Bandwidth Market Breakout: by Category 2006 2 SECTION ONE 4 Streaming Media Bandwidth Services Market Size and Growth Profile: 2006 and 2005 4 Retail Market Comparisons: Streaming, Progressive Download and Download Media 4 Total Commercial Market Value: Streaming, Progressive Download and Download Bandwidth 6 U.S. CDN Market Value Estimated At $1.1 Billion In '06; Global At $2 Billion 6 Bandwidth Market Breakout: by Category 2006 7 Bandwidth Services Category Share: 2006 Mid Range Estimate 8 Media and Entertainment Commercial Bandwidth Market to Expand by 33% in '07 9 Bandwidth Services Category Share: Est. 2007 9 Retail Bandwidth Pricing for Volume-Based Accounts Equalizing across Streaming Audio and Video Categories 10 Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2006 10 Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2005 11 The 95th Percentile 11 Internet Music Radio 12 Internet Radio: Bandwidth Services Analysis and Market Size 13 Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 14 Internet Radio: Bandwidth Services Analysis and Market Size 15 Streaming Video (Professional Content) 15 Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 16 Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 17 User Generated Video (progressive download, and priced on the 95th percentile) 17 Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 18 User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 19 User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 20 User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 21 Video advertising (pre roll and embedded) 21 Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 22 Embedded Video Advertising: Bandwidth Services Analysis and Market Size 23 Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 24 Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 25 Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 26 Embedded Video Advertising: Bandwidth Services Analysis and Market Size 27 Download media (music, movies and television) 27 Download Bandwidth Services Analysis and Market Size 28 Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 29 Download Bandwidth Services Analysis and Market Size 30 SECTION TWO 31 Streaming Video and CDN Distribution Share: A Market Overview 2006 31 Professional Content 31 Video Streams and Views: 2006 Distribution Share 32 Video Streams and Views: 2006 Distribution Share 33 User Generated Video 34 UGV Video Views 2006: Distribution Share 34 UGV Video View Distribution Share: 2006 35 Video Streams and Views 2006: Distribution Totals and Share by Account/Brand 36 User Generated Video CDN Ranking 88 User Generated Video: 2006 88 SECTION THREE 97 Internet Music Radio and CDN Distribution Share: A Market Overview 2006 97 Annual Internet Music Radio Listening Hours: 2004 - 2006 97 Internet Music Radio Listening Hour Distribution Share: 2006 98 Internet Music Radio Distribution and Cdn: 2006 98 Internet Music Radio Listening Hour CDN Distribution Share: 2006 99 CDN Distribution of Internet Music Radio: 2005 Share 100 Internet Music Radio 2006: Total Listening Hours Delivered 101 SECTION FOUR 111 CDN Revenue Analytics, Infrastructure Builds, Market Dynamics and Format Share: 2006 111 CDN Segment: Summary Operational, Infrastructure Profile and Analysis 2003 - 2007 113 Flash Gaining Market Share Ground 114 Media Player Share by Format 115 Media Player Format Share: Entertainment Content 2006 116 Professional Content (Excluding Advertising) 116 Media Player Market Share: Branded Content 2006 116 Media Player Market Share: Video 2006 117 Professional/Branded Content: Media Player Format Share 118 UGV Content Category 124 Media Player Format Share: UGV Content 2006 124 SECTION FIVE 126 Q & A: CDN Operational and Organizational Profiles 126 Adesso / Tubes 126 Akamai Technologies 131 Akamai Operational Profile 133 Dayport 139 Dayport Operational Profile 140 Digital Fountain 144 Limelight Networks 149 Limelight Networks Operational Profile 151 Liquid Compass 155 Mirror Image 158 Navisite 165 Navisite Operational Profile 167 Panther Express 174 Vitalstream 178 Vitalstream (2006) Operational Profile 181 SECTION SIX 185 Video Application and Distribution Platforms with CDN Relationships 185 Brightcove 185 The Feedroom 187 Maven Networks 189 Roo Media Networks 191 The Platform 194 Whiteblox 197 New Entrants Competing with Adobe in the Flash Streaming Media Segment 199 Market Dynamics 199 Wowza Media Systems |
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