China Online Advertising Market Quarterly Tracker Q4 2005: Industry Report

China Online Advertising Market Quarterly Tracker Q4 2005

Product Type: Market Research Report
Published by: Analysys International
Published: March 2006
Product Code: R686-48

Description

Key Findings
China online advertising market reached RMB 939 million in the fourth quarter of 2005. Keyword advertising reached RMB 218 million, online Ads reached RMB 646 million, PR advertising reached RMB 76 million and Email advertising reached RMB 5 million. Sina, Sohu, Yahoo! China, Netease and Tom Online are the top 5 vendors leading China’s online advertising market.

Research Definitions Keyword advertising, Online Ads advertising, PR advertising, Email advertising

Vendors covered Baidu, Yahoo! China, Sohu, Zhongsou, Google, Sina, Netease, Tom Online

Table of Contents

0 Research definitions: 1 Key findings; 2 Market size; 3 User base; 4 Vendor rating; 5 Vendor marketing activities
List of Tables: 2-1 Online Advertising Market Size Breakdown by Segment; 3-1 Keyword Advertising Market Size Breakdown by Vendor; 3-2 Online Ads Advertising Market Size Breakdown by Vendor; 4-1 PR Advertising Market Size Breakdown by Vendor; 4-2 Email Advertising Market Size Breakdown by Vendor
List of Figures: 2-1 Online Advertising Market Size Breakdown by Segment; 3-1 Keyword Advertising Market Size Breakdown by Vendor; 3-2 Online Ads Advertising Market Size Breakdown by Vendor; 4-1 PR Advertising Market Size Breakdown by Vendor; 4-2 Email Advertising Market Size Breakdown by Vendor

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