2006 Annual Report on 3G Business Marketing Strategy of Leading Overseas Vendors:

2006 Annual Report on 3G Business Marketing Strategy of Leading Overseas Vendors

Product Type: Market Research Report
Published by: Analysys International
Published: July 2006
Product Code: R686-59

Description

Research Scope

Undoubtedly, 3G will change not only mobile communication in next 10 years, but also competition structure of domestic operators. In the face of opportunities and challenges brought by market change, operators should determine their strategy and make preparation. What are the key issues for operators to think about before the issue of 3G license?

This report is based on years’ research by Analysys on China’s telecom market, especially mobile communication market, as well as close analysis of successful operation experience of overseas vendors.

Topics discussed:

Network deployment and business development of overseas 3G
Analysis of operation strategy of overseas 3G operators
Analysis of needs of domestic users
Analysis of advantages and disadvantages of domestic operators
Opportunities and challenges brought by 3G to operators
Measures and strategies operators should take in the face of changes in competition
structure brought by 3G.
Operators involved: Hutchison-Whampoa, NTT DoCoMo, Vodafone, SKT, China Telecom, China Mobile, China Netcom and China Unicom.

Countries and regions researched: Europe, Japan, Korea and China.

Table of Contents

1 Definition, Classification and Research Scope of 3G: 1.1 Definition and classification of 3G; 1.2 Technical characteristics of 3G; 1.3 Research scope
2 Analysis of current development of global 3G business: 2.1 Development of overseas 3G business; 2.2 Current structure of 3G industry chain; 2.3 Developing trend of 3G mobile functions and application; 2.4 Developing trend of 3G business; 2.5 Evolution of 3G industry chain in the future
3 Analysis of cases of overseas operators: 3.1 Introduction of H3G; 3.2 Introduction of Vodafone; 3.3 Introduction of NTT DoCoMo; 3.4 Introduction of SKT
4 Analysis of needs of current 3G business in China: 4.1 Analysis of domestic operators; 4.2 Reasons for domestic users to be interested or uninterested in 3G; 4.3 Analysis of domestic user's interest in 3G business; 4.4 Preferences of potential users on promotion of 3G business; 4.5 Will of potential users to pay for 3G service; 4.6 Current needs of domestic users for 3G mobile; 4.7 Key factors affecting potential users to buy 3G mobile
5 How Chinese operators maintain competition advantage in 3G environment: 5.1 Analysys' Findings; 5.2 Analysys' Recommendations
List of Figures and Tables
1 Definition and classification of 3G and research scope: List of standards of communication technology; Classification of 3G business; Characteristics of 3G standard technology
2 Analysis of current development of global 3G business: Development of global 3G users; Number of new 3G business networks & development of 3G in various places; Structure of 3G industry chain; Development of mobile functions
3 Analysis of cases of overseas operators: ARPU chart of H3G users of various places; Development of H3G users & EBITDA; Development of H3G users of various places & proportion of non-voice business by the end of 2005; Product strategy of H3G; Charge strategy of H3G; Channel strategy of H3G; Strategic development of Vodafone in Europe; APRU of various places of Vodafone & EBITDA development; Distribution of Vodafone users & development of global users; 3G product strategy of Vodafone; Comparison of business in Japan and Europe of Vodafone; Price system and charge strategy of Vodafone; Channel strategy of Vodafone; Brand structure of NTT DoCoMo; Partners of NTT DoCoMo; Changes and user distribution of NTT DoCoMo ARPU; Users of NTT DoCoMo; Product strategy of NTT DoCoMo; Price system and charge strategy of NTT DoCoMo; Business halls of NTT DoCoMo; Brand structure of SKT; User classification of SKT; Changes of SKT ARPU and EBITDA and business structure of June; Market share and index of SKT; Comparison of NATE and JUNE business of SKT; Charge standard of SKT; Channel strategy of SKT
4 Analysis of needs of current 3G business in China: Analysis table of advantages and disadvantages of China Mobile; Analysis table of advantages and disadvantages of China Unicom; Analysis table of advantages and disadvantages of China Telecom & China Netcom; Domestic user’s interest in 3G; Analysis of domestic user’s interest in 3G business; Promotion methods of operators for potential users; Monthly expense of potential users on value added service; Test of potential users of 3G business; Chart of needs of potential users on 3G terminals; Key factors affecting users to buy 3G mobile
5 How Chinese operators maintain competition advantage in 3G environment: Comparison table of product strategy of overseas operators; Comparison table of terminal and industry cooperation of overseas operators; Comparison table of marketing and channels of overseas operators

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