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Report of China’s Musical Mobile User Survey 2006Product Type: Market Research ReportPublished by: Analysys International Published: May 2006 Product Code: R686-74 Description Key Findings
Most musical mobile users are young consumers between 21 and 25, accounting for 41.04%. Most of musical mobile users are employees, accounting for 34.95%. High school students come second, accounting for 24.76%. when consumers purchase musical mobile, their most important concern is brand, then are quality, price and network. Nokia enjoys the highest brand loyalty of 70%, followed by Motorola of 57%, Samsung of 46% and SonyEricsson of 43%. Period of musical mobile users to change mobile is 17.8 months. User’s largest dissatisfaction of musical mobile’s function is lack of support of multiple audio file formats. What the consumers care about most of mobile’s music playing function is professional sound quality. 65% of the consumers choose mobile with memory above 64M which is the mainstream in the market. 84% of the consumers think with the development of its function and technology, musical mobile will replace MP3 player. Table of Contents
Research Background and Objectives Definitions and Research Approaches Key Findings Research of consumption habit and inclination of musical mobile users Analysis of market purchasing power Consumer characteristics Concerns of customers when purchasing Purchase place Information channel People affecting consumption behavior Brand analysis Behavior analysis of changing mobile Products Research Analysis of function usage and needs Analysis of product appearance needs Analysis of Products of Relevant Industry Appendix: List of Figures and Tables List of Figures and Tables Analysis of consumption habit and inclination of musical mobile users Analysis of potential users of musical mobile Gender structure of musical mobile users Age structure of musical mobile users Education structure of musical mobile users Industry structure of musical mobile users Professional structure of musical mobile users Income structure of musical mobile users Concerns of users when purchasing musical mobile Major factors affecting consumers of different age to buy musical mobile Consumer’s choice of mobile brands Budget of consumers to buy musical mobile Choice of network of musical mobile users Places to buy mobile Consumer’s information channel of musical mobile People affecting consumers to buy musical mobile People affecting consumers of different age to buy mobile Inclination of consumers to change mobile brand Budget of potential users of different brands to buy mobile Total number of mobile used by musical mobile users Period to change mobile Time to buy mobile Product research Mobile music playing function which users are least satisfied with Consumer’s needs of playing function of musical mobile Consumer’s choice of storage room Mobile model preference of consumers Mobile model preference of consumers of different gender Mobile color preference of consumers Mobile color preference of consumers of different gender Analysis of Products of Relevant Industry Trend of replacement of MP3 player by musical mobile MP3 usage of musical mobile users |
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