Product Type: Market Research Report
Published by: Springboard Research
Published: February 2008
Product Code: R689-15Description This Springboard Research report examines factors that will determine the adoption,
popularity and success of mobile TV services in India. In order to gain in-depth insight into
the Indian users’ mind, our report further analyzes current mobile usage patterns, mobile
services expenditures and users’ inclinations to adopt new content-based services. In
addition, Springboard has analyzed mobile services’ association with various media, such
as the Internet and television. Each factor examined in this report will be instrumental in
determining how closely Indians embrace mobile TV. To gain a complete understanding of
the mobile market in India, our analysis is based on the responses of 1,215 mobile users in
six leading Indian cities, extensive interviews with senior industry executives and in-depth
secondary research.Table of Contents - INTRODUCTION
- EXECUTIVE SUMMARY
- TAXONOMY
- What is Mobile TV?
- Mobile TV Technology Standards
- RESEARCH METHODOLOGY
- Secondary Research
- Demand-side Primary Research
- OVERVIEW OF THE INDIAN MOBILE MARKET
- Subscriber Growth: 2005-2007
- Value-Added Services in India
- MOBILE TV IN INDIA: CURRENT STATE OF THE MARKET
- Noteworthy Recent Developments
- Policies, Regulations and Technology Standards
- Ongoing Field Trials
- Vendor/Service Provider Activities
- MOBILE TV IN INDIA: PRIMARY SURVEY RESULTS
- Handsets: Features and Functionalities
- Non-Voice Features Usage and Monthly Expenditure
- Attitude Toward a New Service
- MOBILE TV SERVICE MARKET SIZE AND PENETRATION
- SPRINGBOARD RECOMMENDATIONS
- CONCLUSION.
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