Global Entertainment and Media Outlook: 2007-2011 -TV Networks: Industry Report

Global Entertainment and Media Outlook: 2007-2011 -TV Networks

Product Type: Market Research Report
Published by: PricewaterhouseCoopers
Published: June 2007
Product Code: R697-39

Description

This is a segment chapter from a larger publication, the Global Entertainment and Media Outlook: 2007-2011, published by PricewaterhouseCoopers. The Outlook provides in depth global analyses and 5-year growth projections for 14 industry segments. Together these segments constituted a $1.3-trillion industry in 2005. In addition to analyszing economic data, the forecast also considers numerous strategic, operational, technological, demographic, political, and cultural factors affecting the industry's growth and evolution. Each industry chapter provides an analysis by region covering the US, EMEA (Europe, Middle East and Africa), Asia Pacific, Latin America, and Canada.

For the purposes of coverage within this publication, the television network market consists of advertiser spending on broadcast and cable networks, plus other sources of revenue that vary by region. In North America, the television network market includes license fees paid by cable systems and satellite providers to basic and premium cable networks. In EMEA (Europe, Middle East, Africa) and Asia Pacific it includes public TV license fees. Net advertising figures, consisting of spending less agency commissions and discounts, are tracked in EMEA, Asia Pacific, Latin America, and Canada. Advertising in the U.S. is reported with agency commissions included, as is customary. The television distribution market is covered in a separate chapter.

Multichannel advertising refers to advertising on networks that are accessed by viewers via cable (analog or digital), satellite, digital terrestrial television (DTT), or other means but that are not otherwise available without these services. Terrestrial advertising refers to advertising generated by free-to-air broadcast networks, even if viewers may receive such networks through a cable, satellite, or DTT service.

Table of Contents

Trend Analysis of the Outlook for: Broadcast and Cable Networks; Television Network Market
United States: Television Network Market; Television Network Market Growth; Broadcast and Cable Network Advertising; Subscription Television Households; Average Cable Network Advertising; Growth Advantage; Basic Network License Fees; Digital Household Growth; Premium Network License Fees; DVR Households; HDTV Households
EMEA: Television Network Market; Television Network Market Growth; Digital Households in EMEA; Television Advertising; Television Advertising Growth; Multichannel Advertising; Multichannel Advertising Growth; Terrestrial Advertising; Terrestrial Advertising Growth; Index of Advertising Growth in EMEA; HDTV Households in EMEA; Public TV License Fees; Public TV License Fee Growth
Asia Pacific: Television Network Market; Television Network Market Growth; Television Advertising; Television Advertising Growth; Television Advertising in Asia Pacific; Multichannel Households; Incremental Gains in Multichannel Advertising; Multichannel Advertising; Multichannel Advertising Growth; Terrestrial Advertising; Terrestrial Advertising Growth; TV Households in Countries with; Public TV License Fees; TV Household Penetration; Public TV License Fees; Public TV License Fee Growth
Latin America: Television Advertising; Television Advertising Growth; US$ per Unit of Local Currency; Combined TV Advertising in Argentina and Brazil; Subscription Households in Latin America; Multichannel Advertising; Multichannel Advertising Growth; 2005 Multichannel Penetration; Terrestrial Advertising; Terrestrial Advertising Growth
Canada: Television Network Market; Television Network Market Growth; Number of Commercial Specialty Channels; Digital Households; Number of Subscription TV Households in Canada; Number of Pay Channels

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