The Universal Language?: Bundling a Big Aspect of BSkyeB's Push Into the Competitive

The Universal Language?: Bundling a Big Aspect of BSkyeB's Push Into the Competitive UK Broadband Market

Product Type: Market Research Report
Published by: Compass Intelligence
Published: July 2006
Product Code: R705-374

Description

This is an iDRD (Insight-based Data-Rich Deliverable) that is part of the Business IP market and subscription. This insight discusses and analyzes BSkyB's, a cable/broadcasting outfit owned partly by media-mogul Rupert Murdoch, and its recent decision to take the UK broadband market by storm. Also discussed is the effectiveness and convenience of bundling. Compass intelligence defines business IP as services used to carry and/or connect to the Internet. This category include Full and Fractional T1 and T3 connections, broadband services, dial-up Internet access, OC-X services and both TDM and VoIP-based Integrated Access. Size of business includes SOHO (1-4 employees), Small Business (5-99 employees), Mid-Sized Business (100-999 employees), and Enterprise Business (Over 1000 employees). The Expert Guide for this DRD is Kneko Burney. Forecasts are from 2005 through 2010 and include annual growth rate, as well as percentage of total market.

Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.

Table of Contents

List of Figures
Methodology: BSkyB's Triple-Play; Bundles, Bundles are they the Universal Pleasers?
Guiding Thoughts

Ordering and More Information

Price and Delivery Options

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