The Video Clip Economy: Reflection on the Emerging World of Online Video

The Video Clip Economy: Reflection on the Emerging World of Online Video Advertising

Product Type: Market Research Report
Published by: Compass Intelligence
Published: December 2006
Product Code: R705-540

Description

This iDRD (Insight-based Data-Rich Deliverable) is part of the Business Information Technology market and subscription. This insight discusses and analyzes online video advertising including the five-second insertable video ad (FiVA). This iDRD also looks at video download distribution as well as Internet video advertising revenues. The Expert Guide for this DRD is Kneko Burney.

Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.

Table of Contents

List of Figures
Methodology
The Video Clip: Concentration Problems: People Want Instant Gratification; The 5-Sec Spot "Insertable" Video Add is Waiting to be Born....It Could Change the Economics of the Web; Google Buys YouTube.com for $1.65 Billion
Guiding Thoughts

Ordering and More Information

Price and Delivery Options

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