Media and Entertainment Industry in India - 2010

1 ECONOMIC TRENDS IN INDIA

1.1 GDP Growth, (%)

1.2 Inflation Rate, (%)

1.3 Unemployment Rate, (%)

2 INDIAN ENTERTAINMENT INDUSTRY SIZE, (INR CRORES) 2005-2010

3 ROLE OF REGULATORY AND GOVERNMENT BODIES

4 KEY FACTORS DRIVING INDIAN MEDIA & ENTERTAINMENT INDUSTRY

4.1 Consumer Profile

4.2 A Homogenous Market

4.3 Media & Advertising Spending, (INR Billion)

4.4 Content

4.5 Pricing

4.6 Regulatory Issues

4.7 Technology

5 ADVERTISING IN MEDIA AND ENTERTAINMENT INDUSTRY

6 INDIAN TELEVISION INDUSTRY

6.1 An Overview

6.2 Indian Television Industry Revenue, (INR Billion) 2005

6.3 Key Trends Driving The Television Segment

6.4 Indian Television Industry Forecast, (INR Billion) 2010

6.5 Advertisers On TV Channels

6.6 Share of Ad Revenues Among Television Genre, (%)

6.7 Subscription Revenue

6.8 Issues In Perspective

6.9 Television Content

6.10 An Outlook - 2010

7 INDIAN FILM INDUSTRY

7.1 An Overview

7.2 Indian Film Industry Revenue Distribution

7.3 Components Of The Indian Film Industry

7.4 Key Drivers To Enable Accelerated Growth In Film Industry

7.5 An Outlook - 2010

8 THE INDIAN MUSIC INDUSTRY

8.1 Music Industry Structure

8.2 Music Piracy

8.3 Annual Revenue Of Indian Music Industry, (INR Billion) 2005

8.4 An Outlook —2010

8.5 Recommended Factors For Music Industry Growth

9 RADIO — INDIAN SCENARIO

9.1 An Overview

9.2 Indian Radio Sector, (INR Billion) 2005-2010

9.3 Clarity On Revenue-Sharing Emerges In Industry

10 INDIAN ANIMATION INDUSTRY

10.1 Current Scenario

10.2 Rates Of Production Of Animated Programmes

10.3 An Outlook - 2008

11 INITIATIVES TO BE TAKEN FOR HIGH-VALUE OPPORTUNITIES IN THE ENTERTAINMENT AND MEDIA INDUSTRY

11.1 Stakeholder Charter

List of Figures:

Figure 1:1: GDP Growth Of India, (%) 1997-2004

Figure 1:2: Inflation Rate Of India, (%) 1999-2004

Figure 1:3: Unemployment Rate Of India, (%) 2004-2006

Figure 2:1: Indian Entertainment Industry Size, By Segment (%) 2005

Figure 2:2: Indian Entertainment Industry Size, By Segment (INR Crores) 2010

Figure 4:1: Key Drivers Of The Entertainment Sector

Figure 4:2: India’s Earning And Consuming Classes, (Number Of Households In Millions) 1994-95 To 2005-06E

Figure 4:3: Advertising Spending In Various Countries, (USD Billion) 2004

Figure 4:4: India Total Advertising Spend And GDP, (%) 2003-2010

Figure 4:5: Brands Advertised On Television, In Numbers, 1994-2004

Figure 4:6: Operator-Broadcaster Split Of Subscriber Revenue In Various Countries, (%) 2005

Figure 5:1: Advertising Pattern In Developed Countries, (%) 2004

Figure 6:1: Indian Television Industry Revenue Share, By Category, (INR Billion) 2005

Figure 6:2: Indian Television Industry Revenue Forecast, (INR Billion) 2005-2010

Figure 6:3: Top Ten Spenders On Indian Television Segment, (INR Million) 2004

Figure 6:4: Share Of Ad Revenues Among Television Genres, (%) 1994-2004

Figure 6:5: Effectiveness Of Advertising

Figure 6:6: Cable Television Penetration, (%) 2004

Figure 6:7: Consumer Price Index And Cable Prices, (INR) 1997-2004

Figure 6:8: Genre-Wise Viewership Share, (%) 2004

Figure 6:9: State-Wise Viewership Pattern, (%) 2004

Figure 6:10: Television Advertising Spend, (INR Billion) 2006-2010

Figure 6:11: Subscription Revenues, (INR Billion) 2006-2010

Figure 6:12: Distribution Of Revenues, (INR Billion) 2005E-2010

Figure 6:13: ARPU For Analog And Digital Subscribers, (INR Per Month), 2010

Figure 6:14: Year 2010 Penetration In Indian Television Segment, (%)

Figure 6:15: Breakdown By Tiered Offerings (Million Subscribers), 2003-2010

Figure 6:16: Breakdown By Access, (Million Subscribers) 2005E-2010

Figure 7:1: Worldwide Film Industry Gross Revenues, (%) 2005

Figure 7:2: New Phase Of Growth In Indian Film Industry, 1910-2005

Figure 7:3: Distribution Of Film Revenues, (%)

Figure 7:4: Number Of Films Certified By The Indian Film Censor Board

Figure 7:5: Regional Films Market Share By Revenues, (%)

Figure 7:6: Corporatised Financing Structures - First Generation [Existing]

Figure 7:7: Corporatised Financing Structures - Second Generation (Evolving)

Figure 7:8: Corporatised Financing Structures - Third Generation (Futuristic)

Figure 7:9: Indian Film Financing, (Number Of Film And INR Million) 2002-2010

Figure 7:10: Time Allocated To Various Stages Of Production, (Number Of Years)

Figure 7:11: Allocation Of Expenditure Across Film Industries, (%) 2005

Figure 7:12: Number Of Films Screened Across The World, (Per Million Population) 2005

Figure 7:13: Progress Of Indian Films, 1995-2010

Figure 7:14: The Indian Diaspora, (In Million) 2005

Figure 7:15: Indian Film Revenue Share, By Segment, (INR Billion) 2005-2010

Figure 7:16: Growth Of The Indian Film Industry, (INR Billion) 2002-2010

Figure 7:17: Segment-Wise Growth Of Film Revenues, (%) 2003-2010

Figure 8:1: Genre-Wise Distribution Of Music Sales In India, (%) 2005

Figure 8:2: Piracy Trends In Indian Music Industry, (All Disc Formats, In Billion Units) 2005

Figure 8:3: Indian Music Industry Revenue, (INR Billion) 2000-2010

Figure 8:4: Growth In Music Industry Sales, (%) 2001-2010

Figure 8:5: Indian Music Industry Revenue Segmentation, (INR Billion And %) 2003-2010

Figure 9:1: Indian Radio Segment, By Players, (%)

Figure 9:2: Fm Listening Habits In India, (%)

Figure 9:3: Global Ad Spend, (%) 2005

Figure 9:4: Indian Radio Revenues, (INR Billion) 2002-2010

Figure 9:5: Profile Of Advertisers On Indian Radio, (%)

Figure 10:1: Indian Animation Industry, ($ Billion) 2001 and 2005

List of Tables:

Table 1:1: Indian Economy, FY 2006E

Table 5:1: Advertising Spend In Indian Media & Entertainment Segment, (INR Billion) 2002-2004

Table 6:1: Simulated Revenue Flow For a Large LCO

Table 6:2: Total Households (HH) In Television Segment, (In Million) 2006-2010

Table 10:1: Rates Of Production Of A Half Hour Animated Programme, ($) 2005

Table 11:1: Degree Of Impact On Industry And Consumer Of Action Points For Future Growth