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Handset Manufacturer Competitor Analysis: Sharp in JapanProduct Type: Market Research ReportPublished by: IE Market Research Corp. Published: February 2006 Product Code: R735-18 Description In our opinion, Sharp’s strategy has made it a leading innovator in the camera phone domain, both in Japan and internationally; however, its next market move is unclear to us. Sharp was very late in arriving to the handset scene in Japan, and was not even a DoCoMo partner until 2002. The defining moment in Sharp’s handset business came when Sharp presented DoCoMo with its prototype camera phone, which was roundly rejected by DoCoMo. Sharp then pitched its concept to Vodafone, which pounced on the camera phone idea, and as a result, increased its subscriber base significantly. In 2002, Sharp became a DoCoMo partner!
Table of Contents Strategic OutlookOperational Summary 2005-06 Brand Image Survey Results and Analysis 2005-06 Wireless Strategy Survey Results and Analysis Sharp Financial Analysis Annex A: Methodology for IEMR's 2005-06 Brand Image and Wireless Strategy Surveys Annex B: Financial Metrics Methodology Disclaimers and Disclosures |
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