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Kyocera Handset Brand Image in JapanProduct Type: Market Research ReportPublished by: IE Market Research Corp. Published: March 2006 Product Code: R735-63 Description Relative to its other brand quality indicators, we found that Kyocera had weaknesses in two areas-- ‘good value’ and ‘good service’. However, we do not think that these are weaknesses given Kyocera’s existing market share in the Japanese market.
Table of Contents Kyocera Overall Brand AwarenessKyocera Brand Strength Relative to Competitors Kyocera Brand Weaknesses Relative to Competitors Branding Action Kyocera Age Determinants of Brand Strength Kyocera Income Determinants of Brand Strength Kyocera Educational Determinants of Brand Strength Kyocera Brand Strength Relative to Competitors by Age Kyocera Brand Strength Relative to Competitors by Income Group Kyocera Brand Strength Relative to Competitors by Education Kyocera Brand Strength Indicators: Kyocera Share of Mind by Income-Education Kyocera % Cool by Income-Education Kyocera % Creative by Income-Education Kyocera % Reliable by Income-Education Kyocera % Good Value by Income-Education Kyocera % Cheap by Income-Education Kyocera % Technically Advanced by Income-Education Kyocera % Good Service by Income-Education Kyocera Share of Mind by Income-Age Kyocera % Cool by Income-Age Kyocera % Creative by Income-Age Kyocera % Reliable by Income-Age Kyocera % Good Value by Income-Age Kyocera % Cheap by Income-Age Kyocera % Technically Advanced by Income-Age Kyocera % Good Service by Income-Age Annex A: Methodology for IEMR’s 2005 - 06 Brand Image Survey Disclaimers and Disclosures |
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