Product Type: Market Research Report
Published by: iGR, Inc.
Published: August 2006
Product Code: R737-12Description BlackBerry or smartphone? This question comes up time and time again at the airport, in the mobile operator store and in the IT departments. Users, operators and business purchases are all constantly weighing the pros and cons of each type of design. This report compares the results of two separate iGR surveys, the first targeting BlackBerry users and the second smartphone users. Each survey used the same structure and many of the same questions - this approach, together with sufficient sample sizes, allows for a direct comparison of much of the data. Each survey was programmed using the same software and the same panel company was used as the list source for each survey. Each study of the smartphone and BlackBerry users created a considerable amount of detailed data - this summary is designed only to compare the similarities and differences between the two groups.Table of Contents
- Executive Summary
- User profile
- Loyalty
- Purchase decision
- Competing designs
- Critical success factors
- Methodology
- BlackBerry User Survey
- Smartphone User Survey
- Background Profile
- Table 1: Country of Residence
- Table 2: State of Residence
- Table 3: Types of Mobile Devices
- Table 4: New Technologies and Services
- Smartphone/Blackberry User Loyalty
- Table 5: Use of Other Mobile Devices
- Table 6: Length of Blackberry and Smartphone Use
- Table 7: Smartphones and Blackberries Purchased in Three Years
- Table 8: Reason for Smartphone/Blackberry Replacement
- Table 9: Where Current BlackBerry/Smartphone was Purchased/Received
- Table 10: Who Paid for Smartphone or Blackberry
- Table 11: Cost of the Device
- Table 12: Plans to Keep Smartphone or Blackberry
- Table 13: Service Provider
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