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Competitive Range Analysis: Books 2005

Product Type: Market Research Report
Published by: Verdict Research Ltd
Published: May 2006
Product Code: R747-64
Description
Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in book charts. It allows you to see a retailer's offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.

Scope of this report
  • Verdict's specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
  • Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
  • Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
  • There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
Of the possible 150 titles available across all three charts, the specialists of Borders and Waterstone's lead the competitor set offering 128 titles a piece. Ottakar's sits just behind with 127, or 85%, of the possible titles available at the time of audit.

Waterstone's, Borders and Ottakar's are all very closely aligned with each of their average prices in the £8.17 to £8.61 range. WH Smith was the most expensive retailer with an average price of £9.06, though it also has marginally the highest percentage of its offer in hardback (27%).

Key reasons to read this report
  • Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
  • Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
  • Plan future seasons' ranging, anticipating market trends.
Please note: This is delivered as a PowerPoint Presentation
Table of Contents
Market Analysis

Key Findings




Competitive Range Analysis:

Summary of Sector Positioning


Fiction Titles

Non-Fiction Titles

Childrens’ Titles
Ordering and More Information
Price and Delivery Options


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