Product Type: Market Research Report
Published by: Market Intelligence Center
Published: July 2006
Product Code: R751-86Description In 1998, organizational inflexibility forced Motorola to give the leading status in the global market to Nokia. After Ed Zander became Motorola's CEO in 2004, a major restructuring was implemented in the company to meet Motorola's new vision "Seamless Mobility", and injected new energy to this company. In 2005, Motorola secured orders for entry-level handsets in the Southeast Asian market by participating in GSMA's EMH project, allowing it to maintain a high global market share. Meanwhile, Motorola launched three new high-end handsets, the SLVR, RAZR and PEBL, based on its triplets platform to boost its operating margin. This report will examine the key factors affecting Motorola's development, and will analyze the strategies adopted by Motorola for its R&D and production activities.Table of Contents
- List of Figures
- Figure 1 Motorola's Vision, Strategy, Structure, and Culture
- Figure 2 Motorola's Organizational Structure
- Figure 3 Motorola Net Sales by Business Group, 2000 - 2004
- Figure 4 Motorola Revenue by Business Group, 1Q 2005 - 4Q 2005
- Figure 5 Motorola's Mobile Phone Sales Performance, 1Q 2004 - 4Q 2005
- Figure 6 Motorola's Market Share by Region, 2002 - 2Q 2005
- Figure 7 Locations of Motorola's R&D Facilities
- List of Tables
- Table 1 Motorola's Global Production Locations
- Table 2 Motorola's R&D Organization
- Table 3 Motorola Labs' R&D Fields
- Table 4 Motorola's R&D Operations in China
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