Product Type: Market Research Report
Published by: just-style
Published: December 2005
Product Code: R757-9Description The value of the world lingerie market in 2004 is estimated at US$29.15bn, 1.6% lower than the figure for 2003. This fall is due to ageing populations in the developed world, fierce retail competition driving prices down and the continued movement of production to lower cost countries.
Today, the fundamental marketing issue in the lingerie business is about the battle for share that takes place between global brands and retailers' own labels worldwide. It is also about consumers' expectations and brand aspirations, lifestyle in the western world and whether the developing world will buy this lifestyle.
Our best-selling first edition quantified the market and examined the position of the major global players. This new study concentrates on brands with a specific stance, the dynamics of the market and what is driving the lingerie apparel sector.
This brand new report reviews the price structure of lingerie, global market value and consumption and offers forecasts to 2012. We also look at brands and price points, product and market positioning and provide company case studies for major international players and emerging brands, including Sara Lee, Triumph and Warnaco.
Table of Contents
- Chapter 1 Executive summary
- Chapter 2 Introduction
- Bra-wars
- Report coverage
- Chapter 3 Price and cost structure of lingerie
- Items, packs and sets
- Retail, wholesale, manufacturer and fabric percentage share of final value
- Chapter 4 The market
- Fashion and function
- Definitions
- What’s included in lingerie and what’s excluded
- Recent bra styling
- Recent briefs styling
- The market 2004
- US$ and other exchange rates
- Comparisons with the first edition of this report
- The world lingerie market 2004
- Sources for the estimate
- The world lingerie market 2004 by garment type
- Regional lingerie markets 2004
- Average prices and review of lingerie market value
- The market 2012
- Comparisons with the first edition of this report
- Regional lingerie markets 2012
- Bras and briefs units by region 2012
- Bras and briefs prices by region 2012
- Average prices by region
- Lingerie US$ values by region 2012
- Chapter 5 Lingerie brands and price points
- Retail own label, brands and anonymous lingerie
- Retail formats
- Prices and retail formats
- Price points
- Chapter 6 Product/market positioning
- The price/fashionability matrix across all lingerie
- The price/fashionability matrix specifically for “sexy” lingerie
- Chapter 7 Company market positions and product propositions
- The Sara Lee saga
- Breaking news
- Writer’s view
- VF Corporation
- VF Intimate Apparel ranges
- America versus Europe
- Writer’s view
- Triumph International
- Triumph Lingerie - spring 2006
- Writer’s view
- Warnaco
- Writer’s view
- Eveden (Fantasie)
- Writer’s view
- Shirley of Hollywood
- Writer’s view
- Chapter 8 The future
- List of tables
- Table 1: Major currency exchange rates
- Table 2: Important currencies for lingerie
- Table 3: Data comparisons between the 2004 and 2005 report editions
- Table 4: Regional lingerie markets 2004, by % share of world market
- Table 5: Regional bras and briefs markets 2004, in units millions and by % share of world market
- Table 6: Bras and briefs' average prices by region, 2004 US$
- Table 7: Regional lingerie market values 2004, US$ms
- Table 8: Regional lingerie markets 2012, by % growth over 2004
- Table 9: Regional bras and briefs markets 2012, in units (ms) and by % growth over 2004
- Table 10: Bras and briefs' average prices by region, 2012 in US$
- Table 11: Regional lingerie markets 2012, US$ms
- Table 12: Regional market values of branded, own label and anonymous lingerie, 2004
- Table 13: just-style generic pricing onion for lingerie
- Table 14: The world market for bras, briefs, and total lingerie, by retail value (US$ms) and units (ms), 2004-2012
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