Product Type: Market Research Report
Published by: Current Analysis Inc.
Published: December 2006
Product Code: R759-4172Description Mobile marketing is the last, great taboo in the mobile industry, but attitudes are starting to relax. Mobile operators need to consider the drivers, issues and hurdles involved in building a user-friendly and effective mobile marketing strategy.
Table of Contents - Issue
- Describes the important industry trend or competitive Issue that the report will examine.
- Current Perspective
- Expanded analysis of the Issue, looking at likely changes in the market and competitive landscape.
- Recommended Vendor Actions
- Current Analysis' recommendations to vendors on potential actions they should take in response to the changes in the marketplace and the competitive landscape that will occur as a result of the trend.
- Recommended Customer Actions
- Current Analysis' recommendations on what potential actions end
- users should take in response to the trend, when deciding which vendors to work with.
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