3GSM Barcelona: Reflections on a Show (Advisory Report (Europe)): Industry Report

3GSM Barcelona: Reflections on a Show (Advisory Report (Europe))

Product Type: Market Research Report
Published by: Current Analysis Inc.
Published: February 2007
Product Code: R759-4628

Description

The 'Gang of Five' Internet giants did not hijack 3GSM. Mobile advertising is not about to re-invent the mobile services landscape. Caution overcame hype at 3GSM this year.

Table of Contents

Issue: Describes the important industry trend or competitive Issue that the report will examine.
Current Perspective: Expanded analysis of the Issue, looking at likely changes in the market and competitive landscape.
Recommended Vendor Actions: Current Analysis' recommendations to vendors on potential actions they should take in response to the changes in the marketplace and the competitive landscape that will occur as a result of the trend.

Recommended Customer Actions: Current Analysis' recommendations on what potential actions end; users should take in response to the trend, when deciding which vendors to work with.

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