Product Type: Market Research Report
Published by: Current Analysis Inc.
Published: February 2007
Product Code: R759-5760Description Vonage achieved 75% annual growth in 2006 through a solid marketing campaign of promoting unlimited long distance in the U.S. and parts of Europe for the low rate of $24.99 a month. However, competition is mounting from cable companies and telcos. This report contains in-depth analysis of the company, including strengths and weaknesess, objective analyst perspective, market and sales strategy, and recommended actions for competitors and customers of the company with respect to the Digital Home - U.S. market.
Table of Contents - Company Description
- An analysis of the company with respect to a specific segment of the market. Coverage includes: main products lines, important partnerships, key clients, and recent sales wins.
- Current Perspective
- Current Analysis' assessment of the company: Does it have the technology, products & services and management team needed to compete in this specific market?
- Market Market & Sales Strategy Sales Strategy
- How does the company sell and market its services/products into the different customer segments. What are the company’s value proposition and key differentiators?
- Strengths Strengths & Weaknesses Weaknesses
- Objective analysis of the strengths and weaknesses of the company, especially with respect to competitors. Also covers key areas of the company's overall product portfolio strenghts and weaknesses.
- Recommended Competitor Actions
- Who are the company's main competitors, and what actions we can expect from each competitor or the market at large?
- Recommended Customer Actions
- Who are the customers of this company? Should customers consider purchasing products/services from the company? What specific actions or questions should the customer pursue during negotiation phase?
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