Competitive Cooperation Chinese Mobile TV Service Providers Development

China currently has around 400 million mobile phone users. With mobile phone penetration in China reaching a high level, and with the advancement of communications and broadcasting technology, mobile TV has gradually become a major focus of mobile phone operators' value-added services. As of the fourth quarter of 2006, there were two main types of company involved in mobile TV service in China: mobile operators, such as China Mobile and China Unicom, and broadcasters, including SMG and Southern Media Corporation. Mobile operators use their networks to provide mobile TV service, while broadcasters produce mobile TV content; some broadcasters have also been implementing pilot projects for the provision of DMB-based mobile TV services. This report will analyze the development of mobile TV service in China.

Current status of the Chinese mobile TV market; development of Chinese mobile TV operators, including China Mobile, SMG, China Unicom, CCTV, Beijing Radio, Oriental Pearl, and SMC; future trends for the Chinese mobile TV industry.

• Table 1 Shanghai Mobile's Charge Rates for GPRS Services
  
• Table 2 China Mobile's Data Fees for Mobile TV Service
  
• Table 3 Shanghai Unicom's Charge Plans for CDMA2000 1x Services

• Figure 1 SMG's Mobile TV Business Structure
  
• Figure 2 Beijing Radio's DAB Service
  
• Figure 3 Oriental Pearl's DMB Service