Product Type: Market Research Report
Published by: Market Intelligence Center
Published: March 2007
Product Code: R760-126Description Japanese brand names have always positioned themselves in the high-end segment of the Chinese color TV market, and they have chosen to do the same with the emerging LCD TV market in China. Toshiba, Sony, and Panasonic are currently the three major Japanese players in the Chinese LCD TV market. While the sequence by market share size is Toshiba, Sony, and Panasonic, Sony has the most vigorous growth in market share. This report will analyze the LCD TV strategies of these three brand-name players in China.Table of Contents
- Table 1 Comparison of Toshiba's 37-inch LCD TV Specifications in China
- Table 2 Sony's BRAVIA LCD TV Series
- Table 3 Comparison of Sony's 32-inch LCD TV Specifications in China
- Table 4 Comparison of Panasonic's 32-inch LCD TV Specifications in China
- Table 5 Toshiba, Sony, Panasonic's LCD TV Product Positioning in China
- Table 6 Toshiba, Sony, Panasonic's LCD TV Prices in China
- Figure 1 Toshiba's LCD TV Product Line-up in China by Size and Launch Date
- Figure 2 Toshiba's LCD TV Product Line-up in China by Price and Size
- Figure 3 Sony's LCD TV Product Line-up in China by Size and Launch Date
- Figure 4 Sony's BRAVIA LCD TVs in China by Price and Size
- Figure 5 Panasonic's LCD TV Product Line-up in China by Size and Launch Date
- Figure 6 Panasonic's LCD TV Product Line-up in China by Price and Size
|
|
