Product Type: Market Research Report
Published by: Market Intelligence Center
Published: May 2007
Product Code: R760-139Description As technology advances and prices fall, the LCD TV market is growing and is attracting a new wave of consumers. Understanding the purchasing behavior of these consumers will allow vendors to more effectively develop their market strategies. This report is based on analysis and comparisons of results of surveys conducted by MIC (Market Intelligence Center) on large-size LCD TV consumers in urban areas in Taiwan and China. Topics discussed include locations where potential LCD TV buyers intend to put their new LCD TVs, and consumers' future preferences for LCD TV features and the LCD TV usage environment.Table of Contents - Chinese and Taiwanese Markets: Large LCD TVs Likely to Be Used in New Homes
- Taiwanese Market: Desired Features in LCD TVs Include Multimedia Applications
- Taiwanese Market: Webcam, Printer, Game Console Features Have Niche Value
- Chinese Market: Internet Features Gaining Popularity
- Chinese Market: Under-30 Demographic Prefers Direct Internet Access via TV
- Chinese and Taiwanese Markets: Wireless A/V Signal Reception is Future Preference
- Conclusion
- Table 1 Taiwanese Market: Consumers' Future Preferences for LCD TV Features
- Table 2 Chinese Market: Consumers' Future Preferences for LCD TV Feature
- Table 3 Chinese and Taiwanese Markets: Consumers' LCD TV Usage Environment Preferences
- Figure 1 Taiwanese Market: Consumers' Intended Location of LCD TVs by Product Size
- Figure 2 Chinese Market: Consumers' Intended Location of LCD TVs by Product Size
- Figure 3 Taiwanese Market: Preferred LCD TV Features in the Future and Prices Consumers Are Willing to Pay for These Features
- Figure 4 Chinese Market: Preferred LCD TV Features in the Future and the Prices Consumers Are Willing to Pay for These Features
|
|
