Product Type: Market Research Report
Published by: Market Intelligence Center
Published: June 2007
Product Code: R760-167Description Looking at Chinese consumers' image perception of the top ten brands, Nokia leads other brands in six items: high-tech appeal (69%), sense of class (60%), user-friendliness (65%), the best brand for business people (65%), high quality (65%), and reasonable price (69%). Sony Ericsson is rated the best entertainment brand (62%), the brand most suitable for young people (63%), and the best brand in tune with current trends (57%). Samsung is classified as the brand most suitable for women (57%).Table of Contents - Brand Image - High-tech Appeal
- Brand Image - Entertainment
- Brand Image - Sense of Class
- Brand Image - User Friendliness
- Brand Image - Most Suitable for Young People
- Brand Image - Most Suitable for Wome
- Brand Image - Most Suitable for Business People
- Brand Image - Good Quality
- Brand Image: in Tune with Current Trends
- Brand Image: Reasonable Price
- Appendix
- LIST OF TABLES
- Table 1 Mobile Phone Brand Image in China by Monthly Disposable Income - High-tech Appeal, August 200
- Table 2 Mobile Phone Brand Image in China by Mobile Phone Brand - Entertainment, August 2006
- Table 3 Mobile Phone Brand Image in China by Age - Sense of Class, August 2006
- Table 4 Mobile Phone Brand Image in China by Purchase Budget - User Friendliness, August 2006
- Table 5 Mobile Phone Brand Image Most Suitable for Young People in China by Monthly Disposable Income, August
- Table 6 Mobile Phone Brand Image Most Suitable for Women in China by Occupation, August 2006
- Table 7 Mobile Phone Brand Image Most Suitable for Business People in China by Mobile Phone Brand, August 200
- Table 8 Mobile Phone Brand Image in China by Monthly Disposable Income - Good Quality, August 2006
- Table 9 Mobile Phone Brand Image in China by Age - in Tune with Current Trends, August 2006
- Table 10 Mobile Phones Brand Image in China by Age - Reasonable Price, August 200
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