Product Type: Market Research Report
Published by: Market Intelligence Center
Published: June 2007
Product Code: R760-170Description 98% of respondents considered Nokia the world's most widely recognized mobile phone brand, and the most well-known brand for providing high-status mobile phone, with an average score of 7.95 on a nine-point scale. The top five high-status mobile phone brands are Nokia (89% of the total respondents), Samsung (74%), Sony Ericsson (69%), Motorola (61%), and Dopod (47%). Alcatel is the major mid-range-status mobile phone brand cited by 62% of the total respondents.
Table of Contents - Mobile Phone Brand Awareness
- Leading High-status Mobile Phone Brands
- Mid-range-status Mobile Phone Brands
- Appendix
- LIST OF TABLES
- Table 1 Mobile Phone Brand Awareness in China by Education Level, August 2006
- Table 2 Mobile Phone Brand Status in China by Age, August 2006
- Table 3 Mobile Phone Brand Status in China by Mobile Phone Brand - High Status, August 2006
- Table 4 Mobile Phone Brand Status in China by Occupation - Mid-range Status, August 2006
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