Product Type: Market Research Report
Published by: Market Intelligence Center
Published: September 2007
Product Code: R760-235Description Both in terms of performance and price, notebook PCs are closing the gap with desktop PCs, and the desktop PC replacement phenomenon is becoming increasingly common. In 2007, notebook PC shipments' share of total PC shipments has a chance to reach 40%. In this rapidly growing and competitive market, Taiwanese companies Acer and Asus have maintained high growth rates, and their successes in the Asia-Pacific region, emerging markets, and Europe have attracted much attention. This report analyzes the product strategies, pricing strategies, and distribution systems adopted by Acer and Asus.Table of Contents - Global Notebook PC Market Development and Competition Trends
- Acer
- Operational Status
- Product Strategy
- Channel Strategy
- Asus
- Operational Status
- Product Strategy
- Channel Strategy
- Comparison of Asus and Acer's Strategies
- Operational Status
- Product Strategy
- Channel Strategy
- MIC Perspective
- Appendix
- LIST OF FIGURES
- Figure 1 Global Notebook PC and Desktop PC Shipment Volume,2001 - 2007
- Figure 2 Global Notebook PC Market Volume by Region, 2001 - 2007
- Figure 3 Shipment Growth Rates of the Global Top 10 Notebook PC Vendors, 2002 - 2007
- Figure 4 Acer's Value Chain
- Figure 5 Acer's R&D Expenditures, 2002 - 2006
- Figure 6 Marketing Costs' Share of Acer's Operating Expenses,2002 - 2006
- Figure 7 Acer's Revenue by Product, 2003 - 2006
- Figure 8 Acer Notebook PC Display Panel Sizes
- Figure 9 Acer Notebook PC Price Distribution
- Figure 10 Acer's Distribution System
- Figure 11 Asus Value Chain
- Figure 12 Asus R&D Expenditure, 2002 - 2006
- Figure 13 Marketing Costs' Share of Asus Total Operating Expenses, 2002 - 2006
- Figure 14 Asus Revenue by Product, 2001 - 2005
- Figure 15 Asus Notebook PC Display Panel Sizes
- Figure 16 Asus Notebook PC Price Distribution
- Figure 17 Asus Distribution System
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