Product Type: Market Research Report
Published by: Market Intelligence Center
Published: October 2007
Product Code: R760-245Description In the last few years, the restructuring of Sony's electronics division and the repositioning of the company's TV business has enabled it to regain its status as a leading player in the global TV market. By emphasizing the superiority of Sony TVs' screen resolution and color display in its advertising, Sony has succeeded in grabbing the number two spot in the US TV sales rankings; the emphasis on color has helped to differentiate Sony TVs from rival brands such as Philips, Samsung and Sharp. Sony's distribution strategy is another important factor behind the brand's success in the US market. Sony has made effective use of a variety of different distribution channels, setting different goals for each channel; this multi-pronged strategy has enabled Sony to grow its TV sales in the US while at the same time strengthening its brand image.Table of Contents - LCD TV Distribution Channels in the United States
- Mass Merchandisers and 3C Chains Dominate the Market
- Best Buy, Circuit City Having Largest 3C Retail Market Share
- Wal-Mart Enjoying Strong Bargaining Power
- Acquisition of K-mart to Strengthen Sears' Competitiveness
- Appeal of Different Distribution Channels
- Sony's Distribution Channels in the US
- Introduction of New Models
- Comprehensive LCD TV Product Range at 3C Chains
- Fry's Offers the Lowest Prices for Sony Bravia LCD TVs
- Value-line Models at Mass Merchandisers
- MIC Perspective
- Appendix
- LIST OF FIGURES
- Figure 1 Sony Bravia LCD TV Launch Dates in the US Market
- Figure 2 Sony Bravia LCD TV Price Range
- Figure 3 Sony Bravia LCD TV Product Lines in the US Market
- LIST OF TABLES
- Table 1 LCD TV Distribution Channel Types in the United States
- Table 2 Comparison of 3C Retail Chains in the United States
- Table 3 Comparison of Mass Merchandisers
- Table 4 Sears Holding's Company Profile
- Table 5 Comparison of US 3C Chains, Mass Merchandisers, and Department Store Channels
- Table 6 Sony's Distribution Channels in the US Market
- Table 7 Comparison of Sony LCD TV Prices at 3C Chains
- Table 8 Comparison of Sony LCD TV Price s at Mass Merchandisers
|
|
