Product Type: Market Research Report
Published by: Market Intelligence Center
Published: November 2007
Product Code: R760-261Description Asus' Eee PC low-priced notebook PC was launched on October 16, 2007, ahead of the new low-priced laptop that is being developed as part of the One Laptop Per Child initiative. The Eee PC's stylish looks, lightweight design (it weighs just 920 grams), and streamlined but comprehensive hardware and software capabilities have attracted a great deal of attention, and sales of the new laptop have been brisk. This report will analyze the positioning of the Eee PC and other low-priced notebook PCs, as well as their significance for Taiwan's PC vendors and the computer industry as a whole.Table of Contents - Strategic Significance of Low-priced Notebook PCs
- Social Welfare Position of Low-priced PCs
- Taiwanese Makers' Role in Developing Low-priced Notebook PCs
- High-end PC Brands Hesitant to Launch Low-priced Models
- Impact of Eee PCs on the Notebook PC Industry
- Strengthening the ASUS Brand
- Creating More Flexible PC Usage Habits
- Weaning Consumers Off Complex Notebook PC Systems
- PC Users' Approval of the Eee PC
- Small but Perfectly Formed
- Posing Serious Threat to B5-sized Notebook PCs and UMPCs
- Consumers to Re-evaluate Demand
- MIC Perspective
- Appendix
- LIST OF FIGURES
- Figure 1 Asus' Eee PC Low-cost Notebook PCs
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