Product Type: Market Research Report
Published by: Market Intelligence Center
Published: February 2008
Product Code: R760-309Description Positivo is the leading PC company in Brazil with its own local brand name. Despite competition from abundant unlicensed imports, which enable grey-market PCs to slice off a large portion of the Brazilian market, Positivo has been able to maintain a 17.8% market share. This figure is far ahead of the market share of international vendors in Brazil. Although the government's tariff policies for raising local brands has contributed to the growth of Positivo at some level, the company's successful marketing strategy and quick response to market demand are the pillars that have kept it standing. This report will analyze the development of Positivo's business model and core strategies.Table of Contents - Development of Positivo
- Positivo's Business Strategy
- Positivo's Future Development Strategies
- MIC Perspective
- Appendix
- List of Tables
- Table 1 Brazil PC Vendor Rankings, 4Q 2005 -2Q 2007
- Table 2 Positivo's Ranking in the Worldwide PC Market, 2004 -2Q 2007
- Table 3 Positivo PC Sales Volume and Share by Type, 2Q 2006 -2Q 2007
- Table 4 Positivo PC Sales Value by Type, 3Q 2006 -2Q 2007
- Table 5 Positivo's PC Sales Share and Distribution Channel by Market
- List of Figures
- Figure 1 Positivo's English Learning Application E-Block PC
- Figure 2 Positivo's Share of the Legal PC Market and the Brazilian PC Market, 2004 -2Q 2007
- Figure 3 Positivo PC ASP by Type, 2Q 2006 -2Q 2007
- Figure 4 Positivo 's Retail PC Shipment Volume and Market Share, 2004 -2Q 2007
- Figure 5 Positivo's PC Retail Sales Channels
- Figure 6 Distribution of Positivo's Plants in Brazil
- Figure 7 Positivo's Monitor Shipment Share by Type, 3Q 2006 -3Q 2007
- Figure 8 Home PC Penetration Rates in Brail by Region, 2007
- Figure 9 Expansion of Positivo's Production Sites in Brazil
- Figure 10 Positivo's W Series Notebook PCs
- Figure 11 Classmate PCs Sold by Positivo
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