Product Type: Market Research Report
Published by: Market Intelligence Center
Published: January 2008
Product Code: R760-319Description As of September 2007, China's SARFT had awarded six mobile TV licenses to companies that included SMG and CCTV. However, China has yet to establish a unified standard for mobile TV service. SARFT had begun issuing permits based on the DAB standard back in 2004, but individual operators subsequently introduced their own proprietary standards. In 2006, SARFT introduced its own CMMB standard, and prohibited further DAB pilot projects. Towards the end of 2006, SAC began working to unify the various different mobile TV standards; however, as of the end of 2007, no consensus had been reached. This report examines the evolution of mobile TV standards in China, the current state of development of mobile TV service and content providers, and the outlook for the future.
Table of Contents - Current Status of Mobile TV Service in China
- Evolution of Mobile TV Standards in China
- Chinese Mobile Operators' Mobile TV Business Models
- Mobile TV License Holders' Mobile TV Business Models
- Future Trends for Mobile TV Services
- MIC Perspective
- Appendix
- List of Tables
- Table 1 China's Mobile TV Standards
- Table 2 Leading Members of the CMMB Technology Working Group as of 2007
- Table 3 Key Members of the CDMB Working Group as of 2007
- Table 4 Content of TMMB Standard
- Table 5 Guangdong Mobile's Original and Revised GPRS Data Charges
- Table 6 China Mobile's Charge Rates for Mobile TV Service
- Table 7 Shanghai Unicom's Mobile TV Charge Rates
- Table 8 Shanghai Unicom's CDMA Billing Plans
- Table 9 Shanghai Unicom's GPRS Billing Plans
- Table 10 The Iriver B20 Handheld TV
- List of Figures
- Figure 1 DMB-TH Receiver Solution Developed by Legend Silicon and ADI
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