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Lagging Behind: ICT Market Development in Eastern India

Product Type: Market Research Report
Published by: Market Intelligence Center
Published: April 2008
Product Code: R760-364
Description
Due to its mountainous terrain, poor transportation and small hinterlands, Eastern India has always been a backward region in India in terms of economic development and infrastructure. The people of the Eastern Indian states are therefore generally poor and have the least buying power. Eastern India accounts for around 10% of the overall Indian electronics market.

In this report Eastern India is defined as the region covered by the following 12 states: West Bengal, Orissa, Jharkhand, Assam, Chhattisgarh, Tripura, Meghalaya, Manipur, Nagaland, Arunachal Pradesh, Mizoram and Sikkim.
Table of Contents
1. Eastern India's Overall Development

1.1 Differences in Electricity Infrastructure between Eastern and Western Parts of the Region

1.2 Poverty Widespread Among Eastern Indian States with a Few Exceptions

2. Eastern India's ICT Market

2.1 Mobile Phone

Figure 1 Mobile Phone Penetration Rates in Eastern India, 2006

2.2 TV

2.3 PC

Figure 2 Eastern Indian States' Population and Share of Indian PC Market, 2007

3. Key Markets in Eastern India

4. MIC Perspective

4.1 Eastern India Is Secondary Region in Indian ICT Market

4.2 Concentrating Marketing Resources on Kolkata and More Economically Developed States
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