Product Type: Market Research Report
Published by: Market Intelligence & Consulting Institute
Published: March 2009
Product Code: R760-532Description In the past, the Chinese home appliance industry focused on export markets. However, as growth in European and US markets has slowed down, manufacturers have encountered a bottleneck. At the same time, after many years of economic reforms, the average income of people living in China's rural areas has gradually increased. In response to these developments, the Chinese government has initiated a rural home appliance subsidy program, in order to shift the emphasis of economic growth from exports to domestic demand, and to encourage manufacturers to design products which are suitable for rural use. The Chinese government hopes to improve the quality of farmers' lives and balance the country's urban and rural development. This report examines the development of the program, including the product types receiving subsidies and the companies which have won tenders to supply these products.Table of Contents - 1. Development Stages of the Chinese Government's Rural Home Appliance Subsidy Program
- 1.1 Initial Trials in Three Provinces, One City
- 1.2 Expansion of Program Promotion
- 1.3 Nationwide Implementation
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- 2. Goals of the Rural Home Appliance Subsidy Program
- 2.1 Chinese Gov't Aims to Reduce Divide between Urban and Rural Areas, Accelerate Overall Economic Growth
- 2.2 Energy-saving Features, Design for Specific Rural Demand Essential for Developing New Markets in China
- 3. Impact of the Program
- 3.1 Insufficient Basic Infrastructure in Rural Areas to Be Obstacle for Promotion of Home Appliance Products
- 3.2 China's Home Appliance Industry to See Increased Concentration
- 3.3 PC Program Focus of Attention among Vendors
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- MIC Perspective
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- Appendix
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- List of Topics
- Examines the development of the rural home appliance subsidy program in China until now, including products subsidized and suppliers for each product category.
- Analyzes the origin of the program and the reasons to implement it
- Examines the future impact of the program, as well as challenges for the promotion of home appliances in rural areas
- Report appendix provides list containing all companies participating in the program, including the English and Chinese names of these companies, allowing for easy cross reference
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- List of Tables
- Table 1 Rural Home Appliance Subsidy Program: Companies Which Won Tenders to Supply Products in the Trial Stage
- Table 2 Rural Home Appliance Subsidy Program: Companies Which Won Tenders to Supply Products in the Promotion Expansion Stage
- Table 3 Rural Home Appliance Subsidy Program: Companies Which Won Tenders to Supply Products in the Nationwide Implementation Stage
- Table 4 Rural Home Appliance Subsidy Program: Newly Added Products by Region
- Table 5 Rural Home Appliance Subsidy Program: Companies Which Won Tenders to Supply New Subsidized Products
- Table 6 Overview of the Rural Home Appliance Subsidy Program
- Table 7 Comparison between Different IT Distributors in China
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