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Picking up the Pace: China Unicom's Value-added Services

Product Type: Market Research Report
Published by: Market Intelligence Center
Published: December 2006
Product Code: R760-69
Description
China Unicom, a leading mobile phone operator in China, has both GSM and CDMA networks and is the only CDMA operator in China. By late 2005, China Unicom had 127.7 million subscribers, of which 32.7 million were CDMA subscribers. While continuing to expand its subscriber base, China Unicom has also been developing new value-added services to improve the company's operating performance. With the launch of a variety of value-added mobile data services over its CDMA network, value-added services' share of China Unicom's overall revenue has risen. Since 2005, value-added services have become the most important revenue source apart from traditional voice service. This report will analyze the development and current status of China Unicom's value-added services.
Table of Contents

List of Tables




Table 1 China Unicom's CDMA Mobile Data Services

Table 2 Charge Rates for China Unicom's U-Power Service

Table 3 Charge Rates for China Unicom's RedBerry Service

Table 4 Charge Rates for Shanghai Unicom's CDMA 1x Mobile Internet Access




List of Figures




Figure 1 China Unicom's Organizational Structure in 2005

Figure 2 China Unicom's Mobile Phone Subscriber Growth, 1998 - 2005

Figure 3 China Unicom's Revenue Growth, 1998 - 2005

Figure 4 China Unicom's Revenue by Type of Business, 1998 - 2005

Figure 5 China Unicom's Revenue from Value-added Services, 2003 - 2005

Figure 6 Number of SMS Sent by China Unicom Subscribers, 2003 - 2005

Figure 7 China Unicom's Mobile Phones for Mobile QQ Service

Figure 8 Flowchart of China Unicom's uni-Map Positioning Service

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