Maverick China Payment Profiles: YeePay, Back to Basics with Telephone Payment

1 Industry Overview: Key Factors Shaping Third-Party Payments in China

1.1 Continued preference for cash payments, but bank card payments rising

1.2 Credit card use remains low; debit cards widespread

1.3 Limited coverage of non-cash payment services

1.4 China UnionPay’s bank card monopoly

1.5 Quasi-online payment systems an interim solution

1.6 Two ISPs, 162 million Internet users

1.7 Two mobile operators, 500 million subscribers

1.8 Contactless smartcard use increasing but largely limited to buses and subways

1.9 Government regulations and the “national interest”

2 YeePay - Back to the Basics With Telephone Payments

2.1 Company Overview

2.1.1 Ownership

2.1.2 Organizational Structure

2.1.3 Management Team

2.2 Business Performance

2.2.1 Financial Performance

2.2.2 Users

2.3 Services and Channels

2.3.1 Telephone Payment

2.3.2 Online Payment

2.3.3 Mobile Payment

2.3.4 Business and Operation Model

2.4 Markets and User Demographics

2.5 Marketing and Branding

2.6 Partnerships

2.6.1 Bank Partners

2.6.2 Merchant Partners

2.6.3 Technology Partners

2.7 Competitive Analysis

2.7.1 Strengths

2.7.2 Weaknesses

2.8 Outlook

List of Figures

Figure 1: Credit cards issued in China and in the US (M)

Figure 2: Internet Users in China, 2001-2006 (M)

Figure 3: Mobile Subscribers in China, 2002-2010F (M)

Figure 4: China government groups involved in third-party payment regulation

Figure 5: YeePay Registered Users, 2006-2007F (M)

Figure 6: YeePay Telephone Payment Partners

Figure 7: YeePay Key Partners and Online Services

Figure 8: YeePay Operation Model

Figure 9: YeePay Fee Structure

Figure 10: YeePay Logo

Figure 11: YeePay Bank Partners

Figure 12: YeePay Key Merchant Partners